David Knight - 5th Feb 2015

As a young director George Belfield has shown great promise with his videos for the likes of Arthur Beatrice and Richard Hawley. But now he takes it to the next level with this is a beautiful execution of Kwabs' soul ballad Perfect Ruin.

Shot in sub-zero temperatures in and around the town of Lulea in the north of Sweden, this has a simple, bold concept - the London singer takes a walk through deserted snowbound town into the icy wilderness beyond. But it's the cinematic approach - facilitated by Steve Annis's wonderful photography - which gives the video its power. It's intimate and epic, and an almost perfect mix of pop video and pure cinema.

PRO Credits

Credits

DirectorGeorge Belfield
ProducerJessica Wylie
Executive ProducerTash Tan
Production ManagerKaj Snijder
Director of PhotographySteve Annis
Focus PullerKim Miell
2nd ACAdam Soderholm
GafferPeter Brannstrom
WardrobeCobbie Yates
HairJanakie Ohlund
Make-upJanakie Ohlund
EditorThomas Grove Carter
Editing companyTrim Editing
ColouristSimon Bourne
Grading companyFramestore
CommissionerDan Curwin
LabelAtlantic Records

David Knight - 5th Feb 2015

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