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Kwabs 'Perfect Ruin' by George Belfield

David Knight - 5th Feb 2015

As a young director George Belfield has shown great promise with his videos for the likes of Arthur Beatrice and Richard Hawley. But now he takes it to the next level with this is a beautiful execution of Kwabs' soul ballad Perfect Ruin.

Shot in sub-zero temperatures in and around the town of Lulea in the north of Sweden, this has a simple, bold concept - the London singer takes a walk through deserted snowbound town into the icy wilderness beyond. But it's the cinematic approach - facilitated by Steve Annis's wonderful photography - which gives the video its power. It's intimate and epic, and an almost perfect mix of pop video and pure cinema.

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David Knight - 5th Feb 2015

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  • Urban, Pop

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Credits

Production/Creative

Director
George Belfield
Producer
Jessica Wylie
Production Company
Executive Producer
Tash Tan
Production Manager
Kaj Snijder

Camera

Director of Photography
Steve Annis
Focus Puller
Kim Miell
2nd AC
Adam Soderholm

Lighting/Grip

Gaffer
Peter Brannstrom

Wardrobe

Wardrobe
Cobbie Yates
Hair
Janakie Ohlund
Make-up
Janakie Ohlund

Editorial

Editor
Thomas Grove Carter
Editing company

Grading

Colourist
Simon Bourne
Colour grade company
Framestore

Commission

Commissioner
Dan Curwin
Label
Atlantic Records

David Knight - 5th Feb 2015

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