James Partridge's promo for Marika Hackman's Animal Fear is characterised by its television performance feel - think The Tube crossed with The Old Grey Whistle Test - then things turn progressively wackier as he pays homage to classic teen films from the 80s...

JAMES PARTRIDGE

"We channeled grungy 90s influences with the classic 80s movies Teen Wolf and American Werewolf In London, shooting on a 35 year old broadcast camera to create the look and vibe of the piece.  

"The camera was temperamental to say the least but this video was so much fun to make, Marika was great to work with and showed her true Werewolf colours… "