He's been one of Australia most eminent and successful actors for years, but now Guy Pearce unveils a new side of himself in Tim White's comically manic promo for his new single Fly All The Way.

Collaborating with the Melbourne-based commercial and music video director, the setting has a larger-than-life infomercial theme (complete with intro by Aussie TV host Larry Emdur) with some sci-fi undertones, in which Guy assumes multiple roles with eye-popping gusto: fitness guru, elderly scientist, TV cook and more - all promoting the dubiously miraculous benefits of such products as 'Neuro-Smash' - and then beginning to display some disturbing side-effects...   

Guy says: “I knew I wanted to do something pretty nutty for this song and when Tim suggested we do a video centred around infomercial world I realised the idea was born. Tim took the rather petulant and unhinged nature of this song to a whole new level.”

Tim White: “This video is an expression of my love for bleak dystopian sci-fi films & Australian morning TV infomercials. It's a winning combination that we don't see enough of nowadays."