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Ty Dolla $ign 'Stand For' by The Sacred Egg

David Knight - 3rd Dec 2014

Alex Mavor and Ed Kaye aka The Sacred Egg's video for Ty Dolla $ign's Stand For sees the British directing duo head for Ty's LA home turf of Boyle Heights and South Central. And it contains all the ingredients expected of a rap video - cars, drink, girls, relentless use of the N word – but with one important difference.

Everyone in the neighbourhood, including Ty, carries a second version of their head everywhere with them, floating on a string like a balloon.

"Ty was an unexpected joy to work with," say The Sacred Egg. "His balloon head wasn’t always so collaborative.”

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David Knight - 3rd Dec 2014

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Credits

Production/Creative

Director
The Sacred Egg
Producer
Sarah Boardman
Production Company

Camera

Director of Photography
Sing Howe Yam

Editorial

Editor
Sam Bould
Editing company
Big Chop

VFX

VFX Company
Gloria FX

Agent

Director's Rep (UK)
Joceline Gabriel

Commission

Commissioner
Alex Bittan
Label
Atlantic Records

David Knight - 3rd Dec 2014

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