Alex Mavor and Ed Kaye aka The Sacred Egg's video for Ty Dolla $ign's Stand For sees the British directing duo head for Ty's LA home turf of Boyle Heights and South Central. And it contains all the ingredients expected of a rap video - cars, drink, girls, relentless use of the N word – but with one important difference.

Everyone in the neighbourhood, including Ty, carries a second version of their head everywhere with them, floating on a string like a balloon.

"Ty was an unexpected joy to work with," say The Sacred Egg. "His balloon head wasn’t always so collaborative.”