David Knight - 1st Dec 2014

Acollective are a Tel Aviv-based band, and their video for their single Breakapart is a very entertaining tribute to classic album sleeve art, featuring the band re-creating some iconic record covers for the likes of Patti Smith, Freddy Mercury, Bob Dylan, Iggy Pop, Bob Marley, Beck, Elton John, Kiss, Sia, Nirvana, The Doors, Chet Baker, Bruce Springsteen, Yeah Yeah Yeahs, Elvis, Pantera, Metallica, Alice Cooper, Eurythmics, Rage Against The Machine and John Travolta.

With Israeli-born director Vania Heymann having recently created his marvellous video for Roy Kafri, also based upon classic record sleeve art, it is tempting to ask - what is it about Israeli directors and album sleeves?  But Noam Sharon & Tal Zagreba, directors of the Acollective video, incorporate at least a couple of variations on the theme, having not only the band recreate the covers, but also imagining the scenes beyond the 12 x 12" square format.

Very resourceful, and impressive, as much in the manner of the classic Hold Your Horses 70 Million as Vania's Roy Kafri video. 

Credits

DirectorTal Zagreba
DirectorNoam Sharon, Tal Zagreba
ProducerRotem Vahnnich
Executive ProducerAmit Hevron
1st ADTamar Amoza Brescia
Director of PhotographyMatan Akerman
Focus PullerJonathan Joe Teich
2nd ACJonathan Joe Teich
GafferShlomo Kiper
Art DirectorOhad Ostro
WardrobeItay Gonen
WardrobeDeborah Ohana
Make-upMichal Efrati, Galit Shnaidman, Keren Assaf
EditorNoam Sharon, Tal Zagreba,
ColouristNoam Sharon
Post production companyBlackboard Studios
VFXNoam Sharon
VFXBlackboard Studios

David Knight - 1st Dec 2014

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