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Juce '6th Floor' by Lucy Luscombe

David Knight - 27th Nov 2014

Lucy Luscombe's excellent video for London pop-R&B girl-trio Juce's 6th Floor shows there's potential for some serious magic-making there in the everyday - all you need to do is work in a pet shop, or florist, or cake shop... 

The three bandmembers ease into their roles as shopgirls with a secret agenda, waiting to get their revenge on gormless males, using the materials to hand to create some properly witchy potions. It's a deliciously entertaining and enlightening idea, shot in three real shops in North East London, and directed with aplomb by Lucy Luscombe, adding a pop video spin to her recognised talent for more serious fare. 

LUCY LUSCOMBE:

"I wanted to give Juce something cool, cinematic and fun - all in line with who they are as people.

"There's something really relatable to that feeling of waiting for your shift to end on a Friday evening and anticipating what you'll get up to over the weekend. The witchcraft element came through this idea of boredom at work turning into fantasy, a conjuring up of desire.

"All the locations are unique, wonderful independent businesses, set around Tottenham, Stoke Newington and Hackney, that have as much character as the people who own them. It was a privilege to get them on screen."

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David Knight - 27th Nov 2014

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Credits

Production/Creative

Director
Lucy Luscombe
Producer
Rob Jelley
Production Company
Radical Media
Executive Producer
Ben Schneider
1st AD
Tristan Hefele

Camera

Director of Photography
Jack Wilkinson
Focus Puller
Sam Rawlings
2nd AC
George Telling
Steadicam
James Davis

Lighting/Grip

Gaffer
Jamie Garside
Gaffer
Phil Penfold

Art

Art Director
Lucie Red

Wardrobe

Wardrobe
Louby Mcloughlin
Hair & Make-up
Sian Duke

Editorial

Editor
Flaura Atkinson
Editing company
The Quarry

Grading

Colourist
Richard Fearon
Grading company
MPC

Agent

Director's Representation
Franny Zywicki

Commission

Commissioner
Natalia Maus
Label
Universal

Misc

Sound
Calum Sample
Associate Producer
Franny Zywicki

Other credits

Production Assistants

Lucy Holmes, Chris Lynch

Electricians

Romain Foster

BTS Photography

Jenna Foxton

Art Assistants

Amy Stickland And Esther Theaker

Assistant Stylist

Charlotte Spice

Makeup Assistant

Lesley Vye

Titles

Hans Lo

Sound Mix

Marc Specter

Runner/Drivers

Sherice Griffiths, Oni Sufi

David Knight - 27th Nov 2014

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