Lucy Luscombe's excellent video for London pop-R&B girl-trio Juce's 6th Floor shows there's potential for some serious magic-making there in the everyday - all you need to do is work in a pet shop, or florist, or cake shop... 

The three bandmembers ease into their roles as shopgirls with a secret agenda, waiting to get their revenge on gormless males, using the materials to hand to create some properly witchy potions. It's a deliciously entertaining and enlightening idea, shot in three real shops in North East London, and directed with aplomb by Lucy Luscombe, adding a pop video spin to her recognised talent for more serious fare. 

LUCY LUSCOMBE:

"I wanted to give Juce something cool, cinematic and fun - all in line with who they are as people.

"There's something really relatable to that feeling of waiting for your shift to end on a Friday evening and anticipating what you'll get up to over the weekend. The witchcraft element came through this idea of boredom at work turning into fantasy, a conjuring up of desire.

"All the locations are unique, wonderful independent businesses, set around Tottenham, Stoke Newington and Hackney, that have as much character as the people who own them. It was a privilege to get them on screen."