Sinead O'Connor '8 Good Reasons' by Hugh O'Conor

Sinead O'Connor hops on a bus journey around the Irish capital to deliver a personal message in Hugh O'Conor's lovely and sunny promo to new single 8 Good Reasons. Sinead, dressed in her priest outfit and joined by an eclectic cast, puts in a stirling performance as always...

HUGH O'CONOR

"Since the song is quite dark and personal, we wanted to come up with something simple that stayed relatively upbeat and positive. My DP Cathal Watters suggested a bus, so we found an old one that let in loads of light, and I came up with a scenario and cast some actors and non-actors who could interact with each other and Sinead.

"I had cast an actor as a priest, and we had already started shooting with him when Sinéad arrived. She surprised us by wanting to wear her priest's outfit as she's wearing that on her current tour, so that ended up working nicely with the other priest too.

"We got lucky with the weather - a rare sunny Dublin day - which played off the anamorphics really well. It felt like the sun was shining just for her".