Olivier Groulx's video for Alt-J's Every Other Freckle presents an interesting departure, and also a deft solution to any possible accusations of unfair sexual objectification. He's made two versions of essentially the same video - one with a sexy girl, the other with a sexy boy.

And as both male and female (Nathan Whitfield and Eliza Murray) are shot in exactly the same way, they are both very much equally gorgeous. There's something of the scientific experiment about this approach - will be interesting to see how the views of each version stack up (at the time of writing, Girl has nearly twice as many as Boy). 

Beyond the gender dynamic, Olivier has created some other lovely photographic set-ups (and including some stock footage) with excellent work by DoP Tim Sidell.