Jimmy Brown - 11th June 2014

Lucky Generals construct a montage from archive footage of loved-up couples in their fabulous promo for Sure As Sun by New York Pony Club.

The video then takes a sinister turn - adding on-screen facts about human behaviour and relationships. Oh dear...


"Despite what the glossy billboards and cheesy ads tell us, 'love' is just not that easy. Visually, we wanted to collide the schmaltz head-on with the cold hard facts."

PRO Credits


DirectorLucky Generals
Production CompanyChief Productions
ProducerColin Offland
EditorJon White
Archive ResearchWayne Walsh
Archive ResearchKatie Taylor

Jimmy Brown - 11th June 2014

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