Jimmy Brown - 11th June 2014

Lucky Generals construct a montage from archive footage of loved-up couples in their fabulous promo for Sure As Sun by New York Pony Club.

The video then takes a sinister turn - adding on-screen facts about human behaviour and relationships. Oh dear...

LUCKY GENERALS

"Despite what the glossy billboards and cheesy ads tell us, 'love' is just not that easy. Visually, we wanted to collide the schmaltz head-on with the cold hard facts."

PRO Credits

Credits

DirectorLucky Generals
Production CompanyChief Productions
ProducerColin Offland
EditorJon White
Archive ResearchWayne Walsh
Archive ResearchKatie Taylor

Jimmy Brown - 11th June 2014

Related Content

video

Mira, un Lobo! 'Seroto' by Chris Lee & Paul Storrie

A visual debut from Lisbon-based Mira, un Lobo! focuses on the ups and downs of a street performer who has seemingly lost his mojo. The abject performance is brilliantly portrayed, something that …

Luke Tierney - 19th May 2014

video

Majid Jordan 'Her' by Common Good

Common Good, a Toronto-based directing collective backed by a full service design, animation and VFX studio, have created this stylish promo for Majid Jordan's Her, with …

David Knight - 19th Dec 2014

Latest News