New York Pony Club 'Sure As Sun' by Lucky Generals
Lucky Generals construct a montage from archive footage of loved-up couples in their fabulous promo for Sure As Sun by New York Pony Club.
The video then takes a sinister turn - adding on-screen facts about human behaviour and relationships. Oh dear...
LUCKY GENERALS
"Despite what the glossy billboards and cheesy ads tell us, 'love' is just not that easy. Visually, we wanted to collide the schmaltz head-on with the cold hard facts."
PRO Credits
Credits
| Director | Lucky Generals |
| Producer | Colin Offland |
| Editor | Jon White |
| Archive Research | Wayne Walsh |
| Archive Research | Katie Taylor |
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