Paul Weller 'Brand New Toy' by Joe Connor
Suitably for Paul Weller's new song Brand New Toy, director Joe Connor found inspiration from his favourite childhood toy to frame Paul and his band's performance.
The result is a real viewing pleasure - and not just because Joe went for the kaleidoscope effect. It's immediately clear that this is not down to digital trickery, but some old school art and craft. As Joe explains below, for the likes of Paul Weller, only a real kaleidoscope would do.
So they made a very big one, and did it all in-camera...
"Paul Weller in a big Kaleidoscope - Sounds about right. Upon hearing the track I started to think about toys and playful things and my favourite toy when I was a kid was the humble Kaleidoscope. For the briefest of horrible moments I thought about doing this all digitally but then I thought Paul Weller isn’t really a digital kind of guy - it doesn’t sit well - when Paul does something, it’s real and honest. So we set about building a big kaleidoscope - 30ft in length, built by Chief’s own production designer Marc Ingham.
"This thing was beautiful and gave us some amazing imagery. I love that it's all real, in camera, no tricks which is very important to me. I did the same on a video for Feeder video a few years ago where we constructed a giant Sun - it must be my theatre background that makes me adverse to doing things the easy way! hope yo all enjoy it."
|Production Company||Chief Productions|
|Production Manager||Naomi Garrett|
|Director of Photography||Benjamin Todd|
|Focus Puller||Esther Vardy|
|Camera Assistant||Sean Lomax|
|Crane Technician||Dan Hegarty|
|Production designer||Marc Ingham|
|Set Builder||EC Creative|
|Art Department Assistant||Claire Molloy|
|Art Department Assistant||James Mcintosh|
|Hair & Make-up||Nicki Donohoe|
|Asst stylist||Caroline Sullivan|
|Director's Rep (UK)||Alexa Haywood at Free Agent UK|
|Director's Representation||Alexa Haywood at Free Agent UK|
|Other credits||PRODUCTION TEAM: Mike Higson, Simon Stannard, Matt Green, Jon White THANKS: Dropcity, Panavision Manchester, Bobby Tonge|
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