David Knight - 25th Apr 2014

Suitably for Paul Weller's new song Brand New Toy, director Joe Connor found inspiration from his favourite childhood toy to frame Paul and his band's performance.

The result is a real viewing pleasure - and not just because Joe went for the kaleidoscope effect. It's immediately clear that this is not down to digital trickery, but some old school art and craft. As Joe explains below, for the likes of Paul Weller, only a real kaleidoscope would do.

So they made a very big one, and did it all in-camera...


"Paul Weller in a big Kaleidoscope - Sounds about right.  Upon hearing the track I started to think about toys and playful things and my favourite toy when I was a kid was the humble Kaleidoscope.  For the briefest of horrible moments I thought about doing this all digitally but then I thought Paul Weller isn’t really a digital kind of guy - it doesn’t sit well - when Paul does something, it’s real and honest. So we set about building a big kaleidoscope - 30ft in length, built by Chief’s own production designer Marc Ingham.  

"This thing was beautiful and gave us some amazing imagery.  I love that it's all real, in camera, no tricks which is very important to me. I did the same on a video for  Feeder video a few years ago where we constructed a giant Sun -  it must be my theatre background that makes me adverse to doing things the easy way!  hope yo all enjoy it."

PRO Credits


DirectorJoe Connor
ProducerNick Crossley
Production CompanyChief Productions
Production ManagerNaomi Garrett
Director of PhotographyBenjamin Todd
Focus PullerEsther Vardy
Camera AssistantSean Lomax
Crane TechnicianDan Hegarty
GripDave Leigh
GripCraig Sheils
GafferNick Platt
SparkChris Saergenson
Production designerMarc Ingham
Set BuilderEC Creative
Art Department AssistantClaire Molloy
Art Department AssistantJames Mcintosh
PropsDuane Marshall
Hair & Make-upNicki Donohoe
Asst stylistCaroline Sullivan
OfflineEoin McLoughlin
ColouristEoin McLoughlin
Director's Rep (UK)Alexa Haywood at Free Agent UK
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerJames Hackett
ColouristChief Productions
Other creditsPRODUCTION TEAM: Mike Higson, Simon Stannard, Matt Green, Jon White THANKS: Dropcity, Panavision Manchester, Bobby Tonge

David Knight - 25th Apr 2014

Related Content


Placebo 'Jesus' Son' by Joe Connor

Joe Connor takes a trip to Sardinia with the evergreen Placebo, and marks the band's 20th birthday with this uplifting rock workout radiating away-from-it-all summer vibes and, most importantly, …

David Knight - 23rd Aug 2016


Georgia '24 Hours' by Joe Connor

Joe Connor celebrates the rituals of getting ready for a big night out, in his hallucinatory video for Georgia's 24 Hours. 

Rob Ulitski - 9th Jan 2020

Latest News