Welcome to the new version of Promonews. Your feedback will help us to improve it.

Jimmy Brown - 14th Apr 2014

Signed to Columbia for the US and Syco for the UK, XFactor 2012 favourite Ella Henderson turns to Jem Talbot for the promo to her debut single Ghost (Switch Remix) - penned by popchart supremo Ryan Tedder.

As part of a lengthy campaign, Jem's promo, set in an empty house and featuring actress Samara Zwain, was released to fans via a series of Vines, Instagram videos, Snapchat videos and Youtube clips, before eventually hitting Ella’s Vevo channel. Fans were encouraged to create the video themselves by ripping the elements from the various apps.

JEM TALBOT

"What really drew me to the Ella Henderson brief was the innovative and ambitious concept of integrating the video on social platforms. The label wanted to release various parts of the song via Instagram, Vine, and Snapchat in a trail that fans could piece together quickly, before it disappeared.

"I immediately knew I wanted to make something on memory and all its pitfalls. I wanted to explore memory's subjective and temporary nature, but also, how we remember and re-apply in an attempt to understand. For me, there is an instant connection to be made with that and the spectral and transient nature of the digital world.

"Our ghostly location allowed Samara to physically explore her memory and use it as her playground. The abstract world we created around her was very much indebted to the work of Gregory Crewdson and Tim Walker and captured expertly by the DP and Art Director. It allowed the overlapping signs and symbols in the two narratives to be superimposed on one another, and slowly, their original meaning was recontextualised through the act of remembering.”

Credits

DirectorJem Talbot
Production CompanyEast City Films
ProducerAndy Ryder
Executive ProducerAshley Cowan
Director of PhotographyRicky Mundo
Camera AssistantMike Simpson
1st ADJamie Adams
GafferBen Manwearing
Art DirectorDavid Dickinson
Art Department AssistantHelena Trebar
Make-upPaula Seabright
HairPaula Seabright
StylistAmy Cartright
Production AssistantTom Ivens
EditorJem Talbot
EditorTom Russell
Editing companyPreditors
Lead actorSamara Zwain
Lead actorJohnny Fairclough

Jimmy Brown - 14th Apr 2014

Related Content

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

video

Margo Price 'All American Made' by Kimberly Stuckwisch

Margo Price is in a house on a pick-up truck rolling through America, showing us what it means to be All American Made.Shot against the background of varying, everyday American landscapes, the video …

Promo News - 17 hours ago

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,