David Knight - 26th Mar 2014

On Nowness, Jake Bugg and Andrew Douglas explain that the stereotypical choice of location and casting to express grittiness in music videos - namely the council estate and its inhabitants - is turned on its head in the video for Messed Up Kids.

To Jake, it's the home he has left behind due to his global success (with Bow in East London standing in for Nottingham's Clifton). And through the use of the Phantom camera, and striking tracking shots – captured by DoP Justin Brown and an Electronic Tracking Vehicle, driving around the tableaux at 25mph – a modern scene of urban life is dissected.  

This beautifully constructed video, that brings to mind the classic 'skinhead' Guardian commercial, is also the auspicious first production out of Untitled, the new music video outfit out of JJ Stereo headed up by Natalie Arnett.

PRO Credits

Credits

DirectorAndrew Douglas
Executive ProducerNatalie Arnett
ProducerSonya Sier
Production CompanyUntitled
Production AssistantAmanda Tuckwell
1st ADGeorge Nelson
2nd ADSteve Wingrove
Director of PhotographyJustin Brown
EditorSam Ostrove
Focus PullerKarl Hui
2nd ACLuke Cairns
GripIan Buckley
GafferJosé Ruiz
Art DirectorLois Gabrin
Costume designerGrace Snell
Make-upLisa Zipper
Edit ProducerAnnabelle Dunbar-Whittaker
Other creditsRunner: Roddy Walker Runner:Ryan Delahunty
 RUNNER TRAINEE: John Parry ETV HEAD TECHNICIAN: Alex Pugh ETV TECHNICIAN: Rob Herring TRAINEE ELECTRICIAN - Dan McCormick

David Knight - 26th Mar 2014

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