David Knight - 2nd Dec 2013

For the most part this is a beautifully-photographed performance video for Tom Odell's I Know by Magnus Hardner, shot in the atmospheric woods of Mörkö (known as the 'Dark Island'), south of stockholm. But then, once night falls, it ultimately becomes quite spooky...

DoP Simon Rudholm captured Tom's performance using rare vintage Polish film lenses. Then, to compliment the dark soul of the location, some neat visual effects conjure the video's surprisingly surreal and chilling ending.

Watch 'Tom Odell 'I Know' by Magnus Hardner' here


DirectorMagnus Härdner
ProducerMatt Klemera
Production CompanyGas&Electric
Line ProducerSimon Mulk
Director of PhotographySimon Rudholm
Focus PullerWilliam Fredberg
Director's Rep (UK)Lock It In

David Knight - 2nd Dec 2013

Related Content


Vaz 'Miss Frost' by Magnus Hardner

Magnus Hardner goes for a walk in the woods with Vaz (two sisters Jenny and Cecilia) in his promo for their debut Miss Frost. The promo was shot over five hours outside Stockholm with Jenny and …

Jimmy Brown - 19th July 2012


The Donots 'Come Away With Me' by Magnus Härdner

Shot just outside Lisbon in Portugal, Magnus Härdner goes for a frolic in the sea with The Donots in his charming promo for their new single Come Away With Me. "The Donots wanted to go somewhere …

Jimmy Brown - 9th May 2012


Lo-Fi FNK 'Kissing Taste' by Magnus Härdner

You have to suffer for your art...Magnus Härdner braves the elements to shoot the promo to Lo-Fi FNK's Kissing Taste. "Shot just outside Stockholm, I'm trying to tell the story about the Swedish …

Jimmy Brown - 15th May 2012

Latest News