Jimmy Brown - 31st Oct 2013

The trio that is R.A.P. – RUFFMERCY, Aaronisnotcool and Pace Rivers – deliver some underground rawness in the form of their promo for Sauce McKinley's Journey Of My Drive.

Aaron and Pace shot and edited the footage, shot in NYC, establishing the relaxed street vibe that complements the track so well. Then RUFFMERCY goes to work with his highly distinctive overlayed animation, as seen in recent vids for Danny Brown and others, to great effect...

Credits

Director of PhotographyPace Rivers
DirectorR.A.P (Ruffmercy, Aaronisnotcool, Pace Rivers)
EditorAaronisnotcool
EditorPace Rivers
Director of PhotographyAaronisnotcool
ProducerR.A.P
Production CompanyR.A.P.
Art DirectorR.A.P.
ColouristRUFFMERCY
VFXRUFFMERCY
LabelSauce Mckinley

Jimmy Brown - 31st Oct 2013

Related Content

video

These New Puritans 'V (Island Song)' by PICNIC

In the video for These New Puritans' V (Island Song), directed by animation team PICNIC, a group of islands is revealed to be a girl lying in a bath, who then emerges to go to …

David Knight - 12th Nov 2013

video

Maestro 'Darlin' Celsa' by Parachutes

French directing team Parachutes' marvellous music video debut for Scottish/French duo Maestro's Darlin' Celsa taps into the gamut of negative feelings that a high …

David Knight - 15th May 2015

Latest News