Alexander Brown finds a unique way of saying "sorry", in his humourous and bittersweet promo for Lewis Watson's As If. Shot in the quiet, leafy suburbs of Harrow, Lewis is placed in situations that are saying anything but...

Alexander Brown: "The idea for the video is about Lewis apologising and saying how sorry he is, so I thought it would be amusing to frame him in a scenario as far away as possible from what you would associate with being sorry - ie some really fun scenarios.

"I had the idea of his house being riddled with girls, and maybe at some point in the past he'd perhaps sold his soul to be surrounded by hot girls. But a few years on, and its all become a bit of a drag..."