Sam Hill - 25th Sept 2013

This simple and striking shoot heralds the return of Mercury-nominated teen Jake Bugg with What Doesn't Kill YOu - the first single from his second album – and at the helm is the director of 2005's remake of The Amityville Horror (and many music videos besides) Andrew Douglas.  

Andrew has filmed a solo performance of Jake, then distressed the footage so it would feel at home alongside his 60's and 70's influences.  Filmed in lovely soft black and white, it also contains an interesting prologue spoken by Jake in the not too distant past.

Andrew Douglas: "This song yelled rock n roll in all its raw simplicity. It seemed to connect to an earlier period of music, like the Velvets or The Stooges, and we tried to reflect that raw direct feel in the simplicity of the shoot.

"One camera, four takes, and a simple but intense performance from Jake. We then processed the HD footage back through Flame to get a film look that is very 16mm with the artifacts of an older documentary piece. And the idea of that was to connect Jake to the rootsy, unaffected feel of Cash or Dylan."


DirectorAndrew Douglas
Director of PhotographyFlor Collins
CommissionerNatalie Arnett
1st ACMichael Caparelli
DITRandall Kaplan
SoundDanny Langa
Production designerMichael Cortlander
EditorDamion Clayton
VFXAndy McKenna
StylistKatherine Monaco
Post production companyRock Paper Scissors

Sam Hill - 25th Sept 2013

Related Content


Editors’ Papillon by Andrew Douglas

Filmed at Joe's Auto Parks and on the city streets of downtown LA, this exciting - if a little exhausting - promo mirrors their new sound perfectly.

Jimmy Brown - 28th Sept 2009


Jake Bugg 'Broken' by Andrew Douglas

Shot in Hermitage Tennessee, Jake Bugg steps on stage for a turn at the Double E Bar & Grill in Andrew Douglas' promo for next single Broken.

Jimmy Brown - 4th July 2013


Jake Bugg 'Messed Up Kids' by Andrew Douglas

On Nowness, Jake Bugg and Andrew Douglas explain that the stereotypical choice of location and casting to express grittiness in music videos - namely the council estate and its inhabitants - is …

David Knight - 26th Mar 2014


ExitMan 'Trouble Not' by Andrew Douglas

Now here's an interesting arrangement.  Glitch-pop oddity ExitMan is Ewen Bremner, the Scottish actor famed for roles in Trainspotting, Black Hawk Down, Hallam Foe and many …

Sam Hill - 9th July 2013

Latest News