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Breakbot 'You Should Know' by Gerson Aguerri

David Knight - 5th Aug 2013

Spanish director Gerson Aguerri matches the blissful disco-pop of Breakbot's You Should Know with a sensual boy-girl love story in a beautifully designed retro-world - which then becomes a retro-virtual world.

After the couple start to discover each other in a physical sense in a Sixties-futuristic space pod, they literally get into each other's heads via vintage VR headsets and early-style CGI - which itself harks back to an earlier, naive concept of psychology...

This very tightly budgeted video looks fantastic, and it's perhaps not so surprising that Gerson is a new signing at CANADA - that is, the production company that's the base for the celebrated directing team. 

Gerson started off as a scriptwriter for a Spanish TV cartoon series while, sporadically, directing his first music videos. Then, like CANADA before him, he made a video for El Guincho that got him some serious attention. That led him to meet CANADA's executive producer Oscar Romagosa and the whole CANADA team, and then to join the Barcelona-based outfit... 

  

David Knight - 5th Aug 2013

Tags

  • CGI
  • Promos
  • VFX

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Credits

Production/Creative

Director
Gerson Aguerri
Producer
Laura Serra Estorch
Production Company
CANADA Productora
Executive Producer
Oscar Romagosa
Production Manager
Luna Lladós
1st AD
Anna Capdevila

Camera

Director of Photography
Daniel Fernández Abelló
Focus Puller
Patri Torres
Camera Assistant
Arnau Mata

Art

Art Director
Laura Velasco

Wardrobe

Wardrobe
Cris Quer
Hair & Make-up
Laura Pérez

Editorial

Editor
Carlos Font Clos

Misc

Line Producer
Alba Barneda
Post
Álvaro Posadas
3D Animator
Iria Rodríguez
3D Animator
Abel Cabrerizo

Other credits

1st Production Assistant

Adriana Calvó

2nd Production Assistant

Raquel G. Moriana

Production Assistant

Maria Vives, Albert Barea, Laura Vila

Gaffers

Juli Carné, Uri Barcelona

Electrician

Nathan Grimes, Jordi Roset Carreras

Concepts Artist

Josep Prat

Props

Beatriz Toro

Construction

Iván Triviño, Alejandro Principal, Jordi Ydalga

Wardrobe assistant

Isis Velasco

Wardrobe set assistant

Marta Clotet

David Knight - 5th Aug 2013

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