David Knight - 5th Aug 2013

Spanish director Gerson Aguerri matches the blissful disco-pop of Breakbot's You Should Know with a sensual boy-girl love story in a beautifully designed retro-world - which then becomes a retro-virtual world.

After the couple start to discover each other in a physical sense in a Sixties-futuristic space pod, they literally get into each other's heads via vintage VR headsets and early-style CGI - which itself harks back to an earlier, naive concept of psychology...

This very tightly budgeted video looks fantastic, and it's perhaps not so surprising that Gerson is a new signing at CANADA - that is, the production company that's the base for the celebrated directing team. 

Gerson started off as a scriptwriter for a Spanish TV cartoon series while, sporadically, directing his first music videos. Then, like CANADA before him, he made a video for El Guincho that got him some serious attention. That led him to meet CANADA's executive producer Oscar Romagosa and the whole CANADA team, and then to join the Barcelona-based outfit... 


DirectorGerson Aguerri
Production CompanyCANADA Productora
Executive ProducerOscar Romagosa
1st ADAnna Capdevila
Line ProducerAlba Barneda
ProducerLaura Serra Estorch
Production ManagerLuna Lladós
Director of PhotographyDaniel Fernández Abelló
Focus PullerPatri Torres
Camera AssistantArnau Mata
PostÁlvaro Posadas
3D AnimatorIria Rodríguez
3D AnimatorAbel Cabrerizo
EditorCarlos Font Clos
Art DirectorLaura Velasco
WardrobeCris Quer
Hair & Make-upLaura Pérez
Other credits1st Production Assistant: Adriana Calvó 2nd Production Assistant: Raquel G. Moriana Production Assistant: Maria Vives, Albert Barea, Laura Vila Gaffers: Juli Carné, Uri Barcelona Electrician: Nathan Grimes, Jordi Roset Carreras Concepts Artist: Josep Prat Props: Beatriz Toro Construction: Iván Triviño, Alejandro Principal, Jordi Ydalga Wardrobe assistant: Isis Velasco Wardrobe set assistant: Marta Clotet

David Knight - 5th Aug 2013

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