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Zar 'Smile' ft Farai by David Garcia

David Knight - 30th July 2013

Life is a warzone in David Garcia's video for Zar's Smile featuring Farai - when riot police attack an urban community.

The song and the video - which was shot in London and Birmingham – touch upon a subject very close to the rapper, as David explains below.

 

David Garcia: "I wanted to create a world that reflects what the artist has gone through in the last year and what the song is about. Mainly, the tragic murder of Zar's brother Michael and the death of his best friend, Joel, soon after. In the song Zar reflects about the meaning of this and talks directly to God about his attitude towards life from that point.

"The young kid in the video is played by Zar's youngest brother in real life, Francis. As the song's meaning is so close to the rapper, I strongly felt that having this element of realism during the filming would make the overall product a more touching and meaningful one to Zar and to audiences"

"At the same time I didn't want to just recreate the events narrated in the song literally but instead come up with a different story that would still compliment the lyrics and at the same time acknowledge other issues that are relevant in today's news; things like riots taking place all over the world or the case of Trayvon Martin who the artist felt closely connected to due to its similarity with his brother's case."

David Knight - 30th July 2013

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Credits

Production/Creative

Director
David Garcia
Production Company
10 Feet Tall
1st AD
Thomas Bolton

Camera

Director of Photography
Josh Cowdry
Camera operator
Tom McMahon
Camera operator
Toby Bennett

Editorial

Editor
Steve Bollschweiler

Grading

Colourist
Steve Bollschweiler

VFX

Post production company
10 Feet Tall

Commission

Label
Dirty Land TV

David Knight - 30th July 2013

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