Over ten thousand people are living in emergency accommodation or sleeping rough in Ireland, and TJ O'Grady-Peyton tackles the subject matter with an empathetic and careful touch in this video for …
Adidas 'Super' by TJ O'Grady-Peyton
Half of director duo Pondr, TJ O'Grady-Peyton has gone it alone produce this rather lovely piece that's only gone and gotten him shotlisted for the prestigious 2013 Cannes Young Directors Award.
Presented as a test promo for sportwear brand Adidas, we're initially presented a biog of an up and coming young Irish boxer. Then something starts to twig and you realise that we're not in Kansas anymore - It's a subtle and well presented superhero story.
TJ used only actors from the filming area and felt he "wanted to make a piece that felt grounded in Irishness, but also had an international feel that could be understood by anyone in the world despite what language you spoke. I wanted the ad to feel edgy, fresh and cool. It was important for me to cast real boxers (young and old) who had great charisma and confidence on screen."
|Production Company||Sweet Media|
|Director of Photography||CJ Kask|
|Production designer||Steve Kingston|
|Art Director||James Donnelly|
|Gaffer||Eimear Ennis Graham|
|Sound design||Gareth Averill|
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