Sam Hill - 27th June 2013

Half of director duo Pondr, TJ O'Grady-Peyton has gone it alone produce this rather lovely piece that's only gone and gotten him shotlisted for the prestigious 2013 Cannes Young Directors Award.

Presented as a test promo for sportwear brand Adidas, we're initially presented a biog of an up and coming young Irish boxer.  Then something starts to twig and you realise that we're not in Kansas anymore -  It's a subtle and well presented superhero story.

TJ used only actors from the filming area and felt he "wanted to make a piece that felt grounded in Irishness, but also had an international feel that could be understood by anyone in the world despite what language you spoke. I wanted the ad to feel edgy, fresh and cool. It was important for me to cast real boxers (young and old) who had great charisma and confidence on screen."


DirectorTJ O'Grady-Peyton
ProducerJohn Connors
ProducerEmmet Fleming
ProducerTJ O'Grady-Peyton
Production CompanySweet Media
Director of PhotographyCJ Kask
Production designerSteve Kingston
Art DirectorJames Donnelly
CameraMike Gilbert
GafferEimear Ennis Graham
SoundSean Plunkett
SoundAlan Scully
EditorTony Kearns
VFXAllen Sillery
VFXGav Casey
ColouristDave Hughes
Sound designGareth Averill

Sam Hill - 27th June 2013

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