James Lawes' promo for Atriums is a beautiful piece of narrative film that blurs the lines of what makes a traditional music promo.
Bo Bruce 'Alive' by James Lawes
Taken from her debut album Before I Sleep, Bo Bruce teams up with James Lawes for this stirring promo to Alive.
The video sees Bo and her lover check into a hotel as she tells her story in retrospect of a car crash - powered by some inspired and dramatic FX.
James Lawes: "I was approached by Mercury after directing [the video for] The Fall for Bo last year. In the brief they outlined their desire to include some form of car accident. This got me thinking about the actual experience of being a passenger in a crash.
"In Bo's lyrics she challenges the cliches of what are apparently experienced in near death accidents, bright light, life flashing before ones eyes... As the video progresses I wanted to play with the idea of Bo teetering on the edge, between life and death, so we introduced various elements to this dream world that come from her reality.
"We then up the ante by introducing more abstract connections, smouldering fabric, bruises developing that go unnoticed and finally the broken glass in Bo's mouth symbolising her realisation that she must return to the real world."
|Production Company||Pretzel Films|
|Executive Producer||Ciara McGowan|
|Director of Photography||Ben Fordesman|
|Focus Puller||Tom McFarling|
|Art Director||Tim Belcher|
|Assistant Art Director||Hannah Rowan|
|1st AD||Andrew Richards|
|2nd AD||Mark McPadden|
|Editor||Jonny Lee Mills|
Atriums' song Down By The Beeches explores the emotional ruin of a man in the midst of heartbreak, explored visually in its music video by James Lawes. It follows the man …
Oh my good lord. James Lawes' presents a scene of domestic normality, in his video for Cat's Eyes' Drag. But as his protagonists are the band's Faris Badwan and Rachel Zeffiri, …
Using snowflakes, slowly falling feathers and then burning trees to symbolise the theme of dying love, the promo focuses on the singer as she moves forlorn across a desolate landscape...
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …