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Bo Bruce 'Alive' by James Lawes

Jimmy Brown - 19th June 2013

Taken from her debut album Before I Sleep, Bo Bruce teams up with James Lawes for this stirring promo to Alive.

The video sees Bo and her lover check into a hotel as she tells her story in retrospect of a car crash - powered by some inspired and dramatic FX.

 

James Lawes: "I was approached by Mercury after directing [the video for] The Fall for Bo last year. In the brief they outlined their desire to include some form of car accident. This got me thinking about the actual experience of being a passenger in a crash. 

"In Bo's lyrics she challenges the cliches of what are apparently experienced in near death accidents, bright light, life flashing before ones eyes... As the video progresses I wanted to play with the idea of Bo teetering on the edge, between life and death, so we introduced various elements to this dream world that come from her reality. 

"We then up the ante by introducing more abstract connections, smouldering fabric, bruises developing that go unnoticed and finally the broken glass in Bo's mouth symbolising her realisation that she must return to the real world."

 

Jimmy Brown - 19th June 2013

Tags

  • Director's notes
  • Narrative
  • Promos
  • Bo Bruce, Alive, James Lawes, Pretzel Films

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Credits

Production/Creative

Director
James Lawes
Producer
Sammi Roberts
Production Company
Pretzel Films
Executive Producer
Ciara McGowan
1st AD
Andrew Richards

Camera

Director of Photography
Ben Fordesman
Focus Puller
Tom McFarling
Steadicam
Andrew Fletcher

Art

Art Director
Tim Belcher

Wardrobe

Stylist
Katie Clark
Hair
Neale Piri
Make-up
Anita Brulee

Editorial

Editor
Jonny Lee Mills

Grading

Colourist
Dan Moran

Misc

Assistant Art Director
Hannah Rowan
2nd AD
Mark McPadden

Jimmy Brown - 19th June 2013

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