Promonews - 25th Apr 2013

Life is a four-piece from London fronted by 20 year old Mike Sharp, who takes a fair old pasting in their video for debut single See The Light (taken from the forthcoming EP ‘Elixir’ and available as a free download on 27th May), directed by Joe Dixon of directing duo Tim & Joe.

In the video young Mike is tied to a chair, and then beaten to a pulp by various people. It’s not quite a gangster scenario, possibly more of a metaphor for the perils of show business.

Says Joe: “What self-respecting music video director hasn’t wanted to beat the hell out of their star performer? Well happily for me, I got the chance. It was a really fun day, everyone worked brilliantly, beautiful lighting once again from Marcus Autelli and a superb performance from Mike and his abusive pals.”

PRO Credits


DirectorJoe Dixon
Director of PhotographyMarcus Autelli
ProducerGem Souleyman
Art DirectorJoshua Wiley
1st ADJamie Adams
GafferYan Murawski
Focus PullerMike Linforth
SparkFrank Forbes
Camera operatorLuke Farley
RunnerZachary James
Post ProducerChris Bristow
LabelBig Ship Records

Promonews - 25th Apr 2013

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