Promo News - 11th Apr 2013

Outrageousness has become pretty much par for the course in Tyler The Creator’s vids, and what marks out his video for IFHY (that’s I Fucking Hate You) is the visual expression of self-loathing that marked out the brilliant Yonkers.

Bizarre yet entertaining and of course, darkly comic, Tyler in mildly creepy Lazy Town-style makeup pursues his unresponsive doll wife through his toy house. And directed by Tyler, of course, as Wolf Haley. Not like other hip-hop videos. And what’s with the ‘Golf’ thing..?

Credits

DirectorWolf Haley
Director of PhotographyLuis Ponch Perez
ProducerTara Razavi

Promo News - 11th Apr 2013

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