Shot in London, Paul Gardner captures the cool style of soul and hip-hop artist Project Alfie in this well-shot promo for new single Beggin'.
Tich 'Dumb' by Paul Gardner
Paul Gardner's promo for new All Around The World signing Tich's Dumb tells the classic story of not knowing what you have until its gone - with a comedic twist.
Shot in one day at two locations, Tich delivers a charming and witty performance in her first video, and carries the lighthearted narrative with aplomb. Its also a departure for Paul - he usually combines live action and animation in TVCs and commercials in his role as head of graphics at JJ Stereo. For Dumb, he's entirely focussed on the live action.
|Production Company||JJ Stereo|
|Director of Photography||Dan Stafford Clark|
|Focus Puller||Dave Agah|
|1st AD||Ezra Sumner|
|Production Assistant||John Bannister|
|Runner||Josh Renaut, Alastair Gray|
|Art Director||Lucy Sanderson / Cassia Dickinson|
|Artist management||Alex K|
|Special Thanks||Take 2 and Panalux|
With a rich film look and a stylish use of titles, the promo also nods to Project Alfie's hip hop style. http://www.youtube.com/watchv=ER1iBsou8sk
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