Part performance piece, part slo-mo rugby match, Joe Connor takes the directing reins to Pat Byrne's All Or Nothing with some beautiful photography from Dan Stafford Clark.

The promo - for the winner of The Voice in Ireland - was filmed over two days at Eccles Rugby Club, in Salford. "Pat wanted the video to be centred around rugby, and this led to us creating a story told from one players perspective," Joe explains. "It allowed me to created a heightened version of the game - full of explosive, sometimes surreal moments as the protagonist gets caught up in the action. I was just blown away by the performances, the crew and the lighting by Dan Stafford Clark which gave me that dramatic look I was after.