Jimmy Brown - 7th Feb 2013

Dani Deville delivers a somewhat disturbing but hugely watchable 'fashion short' masquerading as a music promo for Deft's leftfield electronic tune Let's Hook Up. The erotic 'Frankenstein experiment' taking place in a hospital bed - in what appears to be a dungeon - only highlights the oddness of the soundtrack, nevertheless to dramatic effect.

"This project all began when I was sent the incredible track from Space Hardware," says Dani. "They had this amazing piece of music from Deft and decided it was so good they needed something extra. That's where Om'Mas Keith came in. Somewhat of a musical legend across the pond, Om'Mas has worked with some amazing artists including Kanye, Jay-Z and is Grammy-nominated this year for producing Frank Ocean's Channel Orange - in my opinion the album of the year.

"Even though I only had a micro budget, sometimes all you need is a good piece of music. I decided I wanted to experiment with genres a little bit for this one and blend elements from all walks of film. I started in the industry making fashion films and they are very much still a passion of mine. So what I did here was try to create a music promo, that has the feel of a fashion film, with a touch of the short film about it too."

Credits

DirectorDani Deville
ProducerGem Souleyman
Director of PhotographyChris Stevens
Art DirectorBen Hopwood
ColouristJack Jones
CommissionerJamie Russell

Jimmy Brown - 7th Feb 2013

Related Content

video

Dog Is Dead 'Glockenspiel Song' by Dani Deville

Dog Is Dead glide through sunny suburban streets in Dani Deville's bright, shiny promo for their single Glockenspiel Song, culminating in an impromptu rave-up. "With this project I went back to …

Jimmy Brown - 6th July 2012

video

Ayah Marar 'Beg Borrow Steal' by Dani Deville

Fresh from her guest slot on Calvin Harris's Thinking About You, Ayah Marar reunites with Dani Deville on the video for Beg Borrow Steal, performing the song on a rooftop in LA while …

David Knight - 15th Oct 2013

video

Ayah Marar 'Mind Controller' by Dani Deville

New Stamp signing Dani Deville delivers his promo for Jordanian dance artist Ayah Marar. Shot over 2 days in LA (with most of the budget spent on flights to the US), the promo features Marar …

Jimmy Brown - 9th Mar 2012

Latest News