Jimmy Brown - 7th Feb 2013

Dani Deville delivers a somewhat disturbing but hugely watchable 'fashion short' masquerading as a music promo for Deft's leftfield electronic tune Let's Hook Up. The erotic 'Frankenstein experiment' taking place in a hospital bed - in what appears to be a dungeon - only highlights the oddness of the soundtrack, nevertheless to dramatic effect.

"This project all began when I was sent the incredible track from Space Hardware," says Dani. "They had this amazing piece of music from Deft and decided it was so good they needed something extra. That's where Om'Mas Keith came in. Somewhat of a musical legend across the pond, Om'Mas has worked with some amazing artists including Kanye, Jay-Z and is Grammy-nominated this year for producing Frank Ocean's Channel Orange - in my opinion the album of the year.

"Even though I only had a micro budget, sometimes all you need is a good piece of music. I decided I wanted to experiment with genres a little bit for this one and blend elements from all walks of film. I started in the industry making fashion films and they are very much still a passion of mine. So what I did here was try to create a music promo, that has the feel of a fashion film, with a touch of the short film about it too."


DirectorDani Deville
ProducerGem Souleyman
Director of PhotographyChris Stevens
Art DirectorBen Hopwood
ColouristJack Jones
CommissionerJamie Russell

Jimmy Brown - 7th Feb 2013

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