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Swim Deep 'The Sea' by Daniel Brereton

David Knight - 6th Feb 2013

Daniel Brereton headed down to the Elephant & Castle shopping centre in South London with Swim Deep - a young band harking back to late 80s bagginess, right down to the centre partings - together with an appealing group of extras and super-fans to make the video for The Sea - and achieving an easygoing, happy mood worthy of the second Summer of Love....

Daniel Brereton headed down to the Elephant & Castle shopping centre in South London with Swim Deep - a young band harking back to late 80s bagginess, right down to the centre partings - together with an appealing group of extras and super-fans to make the video for The Sea - and achieving an easygoing, happy mood worthy of the second Summer of Love.... "The idea stemmed from photos I had seen of the band making the rock horns sign with their hands," Daniel explains. "I thought it would be fun to base a video around people doing the "horns", and getting lots of characters and unlikely people to do it, like babies and grandmas. So I wrote this as a treatment but then as the idea developed I thought that it was better to broaden it out a bit. So the idea is basically people having fun and expressing themselves. It's a bit like the message within Swim Deep's music. "Emile Rafael (Producer) and Jon Mealing (PM) assembled a bunch of fun extras, including a karate expert, a dance troupe from Wales, a baby, a grandad and tonnes of the bands fans and friends, and we descended upon Elephant and Castle shopping centre to have fun. For me this location is a character in itself, and it was a privilege to be able to shoot inside, and also pretty much do what we want. "I also wanted everything to have a considered look to it, so shots were composed symmetrically. The clean lines and concourses of the shopping centre were great for this, but so was the chaos and characters that we met whilst we were there. Then Jo Apps did a great job of making the edit really easy and rhythmical, and we finished it off with a really dreamy grade at Rushes with Jack McGinity." http://www.youtube.com/watchv=sG38MzBZGeo

"The idea stemmed from photos I had seen of the band making the rock horns sign with their hands," Daniel explains. "I thought it would be fun to base a video around people doing the "horns", and getting lots of characters and unlikely people to do it, like babies and grandmas. So I wrote this as a treatment but then as the idea developed I thought that it was better to broaden it out a bit. So the idea is basically people having fun and expressing themselves. It's a bit like the message within Swim Deep's music.

Daniel Brereton headed down to the Elephant & Castle shopping centre in South London with Swim Deep - a young band harking back to late 80s bagginess, right down to the centre partings - together with an appealing group of extras and super-fans to make the video for The Sea - and achieving an easygoing, happy mood worthy of the second Summer of Love.... "The idea stemmed from photos I had seen of the band making the rock horns sign with their hands," Daniel explains. "I thought it would be fun to base a video around people doing the "horns", and getting lots of characters and unlikely people to do it, like babies and grandmas. So I wrote this as a treatment but then as the idea developed I thought that it was better to broaden it out a bit. So the idea is basically people having fun and expressing themselves. It's a bit like the message within Swim Deep's music. "Emile Rafael (Producer) and Jon Mealing (PM) assembled a bunch of fun extras, including a karate expert, a dance troupe from Wales, a baby, a grandad and tonnes of the bands fans and friends, and we descended upon Elephant and Castle shopping centre to have fun. For me this location is a character in itself, and it was a privilege to be able to shoot inside, and also pretty much do what we want. "I also wanted everything to have a considered look to it, so shots were composed symmetrically. The clean lines and concourses of the shopping centre were great for this, but so was the chaos and characters that we met whilst we were there. Then Jo Apps did a great job of making the edit really easy and rhythmical, and we finished it off with a really dreamy grade at Rushes with Jack McGinity." http://www.youtube.com/watchv=sG38MzBZGeo

"Emile Rafael (Producer) and Jon Mealing (PM) assembled a bunch of fun extras, including a karate expert, a dance troupe from Wales, a baby, a grandad and tonnes of the bands fans and friends, and we descended upon Elephant and Castle shopping centre to have fun. For me this location is a character in itself, and it was a privilege to be able to shoot inside, and also pretty much do what we want.

Daniel Brereton headed down to the Elephant & Castle shopping centre in South London with Swim Deep - a young band harking back to late 80s bagginess, right down to the centre partings - together with an appealing group of extras and super-fans to make the video for The Sea - and achieving an easygoing, happy mood worthy of the second Summer of Love.... "The idea stemmed from photos I had seen of the band making the rock horns sign with their hands," Daniel explains. "I thought it would be fun to base a video around people doing the "horns", and getting lots of characters and unlikely people to do it, like babies and grandmas. So I wrote this as a treatment but then as the idea developed I thought that it was better to broaden it out a bit. So the idea is basically people having fun and expressing themselves. It's a bit like the message within Swim Deep's music. "Emile Rafael (Producer) and Jon Mealing (PM) assembled a bunch of fun extras, including a karate expert, a dance troupe from Wales, a baby, a grandad and tonnes of the bands fans and friends, and we descended upon Elephant and Castle shopping centre to have fun. For me this location is a character in itself, and it was a privilege to be able to shoot inside, and also pretty much do what we want. "I also wanted everything to have a considered look to it, so shots were composed symmetrically. The clean lines and concourses of the shopping centre were great for this, but so was the chaos and characters that we met whilst we were there. Then Jo Apps did a great job of making the edit really easy and rhythmical, and we finished it off with a really dreamy grade at Rushes with Jack McGinity." http://www.youtube.com/watchv=sG38MzBZGeo

"I also wanted everything to have a considered look to it, so shots were composed symmetrically. The clean lines and concourses of the shopping centre were great for this, but so was the chaos and characters that we met whilst we were there. Then Jo Apps did a great job of making the edit really easy and rhythmical, and we finished it off with a really dreamy grade at Rushes with Jack McGinity."

Daniel Brereton headed down to the Elephant & Castle shopping centre in South London with Swim Deep - a young band harking back to late 80s bagginess, right down to the centre partings - together with an appealing group of extras and super-fans to make the video for The Sea - and achieving an easygoing, happy mood worthy of the second Summer of Love.... "The idea stemmed from photos I had seen of the band making the rock horns sign with their hands," Daniel explains. "I thought it would be fun to base a video around people doing the "horns", and getting lots of characters and unlikely people to do it, like babies and grandmas. So I wrote this as a treatment but then as the idea developed I thought that it was better to broaden it out a bit. So the idea is basically people having fun and expressing themselves. It's a bit like the message within Swim Deep's music. "Emile Rafael (Producer) and Jon Mealing (PM) assembled a bunch of fun extras, including a karate expert, a dance troupe from Wales, a baby, a grandad and tonnes of the bands fans and friends, and we descended upon Elephant and Castle shopping centre to have fun. For me this location is a character in itself, and it was a privilege to be able to shoot inside, and also pretty much do what we want. "I also wanted everything to have a considered look to it, so shots were composed symmetrically. The clean lines and concourses of the shopping centre were great for this, but so was the chaos and characters that we met whilst we were there. Then Jo Apps did a great job of making the edit really easy and rhythmical, and we finished it off with a really dreamy grade at Rushes with Jack McGinity." http://www.youtube.com/watchv=sG38MzBZGeo

http://www.youtube.com/watchv=sG38MzBZGeo

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David Knight - 6th Feb 2013

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Credits

Production/Creative

Director
Daniel Brereton
Producer
Emile Rafael
Production Company
Executive Producer
Claire Stubbs
Production Manager
Jon
1st AD
Kerry Green

Camera

Director of Photography
Brain Fawcett

Lighting/Grip

Gaffer
Jimmy James

Art

Art Director
Laura Herman

Wardrobe

Stylist
Cesca Dvorak

Casting

Casting director
Zeta Konak

Editorial

Editor
Joanna Apps

Grading

Colourist
Jack McGinity

Commission

Commissioner
Elizabeth Doonan

Misc

Production Assistant
Rio Cahill

David Knight - 6th Feb 2013

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