Adam Powell delivers a unique and rewarding promo for UK singer/songwriter Shiv to partner new single Better Man Than He.

Inspired by his research into improving the management of children born with a cleft lip and palate, Powell placed Sivu into a MRI scanner at London hospital St Barts and filmed the results.

"I've just recently been obsessed with the idea of capturing images without conventional cameras/lenses" explains Adam. "I found the work of Doctors Miquel & Scott and immediately knew that was it - We put Sivu in the scanner for about 3 hours, He was playing it cool but it must of been pretty intense in there.
"The research carried out at St Bartholomew's Hospital and is funded by Barts and The London Charity and CLEFT, a small London-based charity".

http://www.youtube.com/watchfeature=player_embedded&v=_964dqQxQwY