David Knight - 7th Jan 2013

Dizzee Rascal is back with a new anthem that's going to rival Bonkers for levels of audience participation at future live shows – and in Megaforce's video he adopts the perfect persona to perform Bassline Junkie.

He's a charismatic, white-suited preacherman, delivering his singular, uncompromising message all over London, aided by goofy sidekick (a winning performance by Eric Lampaert). And Dizzee does end up making some unlikely converts to the power of bass.... Lots of good fun, especially when Dizzee abuses the child at the council flat he's doorstepping, for turning off one of his tablet-like bass speakers – and also an effective satire of evangelical religion that's going to get up some people's noses...

"The way the hook is sung, especially with the back vocals, led us naturally to the preaching stuff," say Leo and Raphael of Megaforce, the two members of the four-man French directing team who helmed the Bassline Junkie video. "We've wanted to address the subject of religion for a while, and as the track is funny and light here, we approached it in a comedy way. It was an opportunity to focus on the comedy acting and to make Dizzee's performance part of the main idea and not something aside an unrelated story."

Watch 'Dizzee Rascal 'Bassline Junkie' by Megaforce' here

PRO Credits

Credits

EditorFlavie Doubesky
DirectorMegaforce
Director of PhotographyMathieu Plainfosse
Art DirectorLucie Red
StylistJoseph Crone
ProducerElliott Tagg
Post ProducerLuis Martin
Sound designJack Sedgwick @ Wave
ColouristHoumam Abdallah
CommissionerJohn Moule
Post production companyThe Mill London

David Knight - 7th Jan 2013

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