Welcome to the new version of Promonews. Your feedback will help us to improve it.

Jimmy Brown - 20th Nov 2012

Shot in California and starring Australian actor Ben Mendelsohn, Vince, speaking to nowness.com, had this to say about Welch's performance in his tale of 'American heartbreak':
"She wasn't just Florence, she was playing a character. It was exciting to take someone who's built such an iconic visual style, with the floaty dresses and distinct look of her videos, and do something really different."

Watch here

Read an interview with Florence Welch here

Credits

DirectorVincent Haycock
Production CompanySomesuch
Director's RepresentationAlexa Haywood at Free Agent UK
ProducerGeoff McLean
Line ProducerFrancesca Lentini
Production designerJason Hougaard
StylistN
EditorVincent Haycock
ColouristArnold Ramm

Jimmy Brown - 20th Nov 2012

Related Content

video

MSTRKRFT’s Heartbreaker by Vincent Haycock

The skate-boys hit their local piñata store to mess around, have some fun - and romance the cashier-girl. Vince Haycock's slice-of-life in downtown LA for MSTRKRFT - with romantic John Legend on …

David Knight - 29th June 2009

video

U2 'Song For Someone' by Vincent Haycock

Vincent Haycock has directed this understated yet quietly powerful short film for the U2 track Song For Someone, starring Woody Harrelson as a prisoner who is being released from the relative …

Cat Velez - 13th July 2015

video

Paul McCartney 'Early Days' by Vincent Haycock

Sir Paul's reflections on the start of his relationship with John Lennon gets a thankfully non-literal but parallel interpretation by Vincent Haycock in the video for Early Days.It …

David Knight - 10th July 2014

video

Spiritualized 'Little Girl' by Vincent Haycock

Chesca Miles, one of the UK's top motorbike stunt riders, stars in Vincent Haycock's compelling video for Spiritualized's Little Girl - the story of a girl runaway who steals her dad's motorbike and …

David Knight - 2nd July 2012

Latest News

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 23 hours ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 15 days ago

news

UK Music Video Awards 2018: here we go...

So, at last - it's showtime!The UK Music Video Awards 2018 takes place at legendary music venue The Roundhouse in Chalk Farm, London tonight, October 25th, where a packed house of …

Promo News - 16 days ago

,