Online fashion retailer ASOS launches its global Christmas campaign, which features three separate videos showing Azealia Banks, Ellie Goulding and supermodel Charlotte Free, each showcasing the brand's new Christmas collection in their own individual way.
All three films have been directed by Luke Monaghan. Now represented by Rokkit, Luke has previously directed music promos for Wretch 32 & Ed Sheeran and ASAP Rocky.
First in the series is the excellent, cool 'Charlotte', which also allows consumers to use an interactive TV mechanic to switch channels and explore different outfits.