Jimmy Brown - 23rd Oct 2012

Making his move from pure drama to music videos and commercials and signing to Holster Studios, Luke Hyams brings his drama expertise to his debut promo for Tulisa's Sight Of You.

Shot over two days in West London, Luke had this to say about the production:

"The heart of the video is love on the brink. Tulisa had a very specific idea of a story she wanted to tell. The challenge was working out how to squeeze a BIG story into 3 and half minutes.

"Tulisa and I had worked together a couple of years ago on my show Dubplate Drama and I knew she had the ability as an actress to keep the material true and casting Jody Laytham (Shameless, Eastenders) was a real gift to the project, having such an experienced actor to play against Tulisa really helped heighten performance.

"We scheduled the first day to primarily cover Tulisa's performance with the second day reserved for shooting the narrative elements. This allowed Tulisa to step away from her artist persona on the second day and truly concentrate on getting into character for the acting scenes.

"The crew moved quick and my long time collaborators, DP Jamie Cairney and Production Designer Chris Richmond, were invaluable in crafting the look and feel of the piece.

"Shooting this promo was a lot of fun. Tulisa and Jody were actors who had a natural chemistry and I think that came across on screen."

Credits

DirectorLuke Hyams
Production CompanyHolster Studios
ProducerDale Healy
Production ManagerGeoff Morgan
Production AssistantJake Bowditch
1st ADJames Nunn
2nd ADOllie Williamson
Director of PhotographyJamie Cairney
SteadicamDanny Bishop
DITNelson Oliver
GafferTim Wiley
Art DirectorChris Richmond
EditorArlen Figgis
ColouristHoumam Abdallah
PostAlex Burt
Special ThanksAnthony Holt @ Filmscape, Barna
CommissionerTamara Brooks
Grading companyThe Mill London

Jimmy Brown - 23rd Oct 2012

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