Jack says: "Mikhael had always wanted to shoot a video in his grandparents' hometown of Ustina (Mikhael's father is Bulgarian) as he'd always been fascinated by the local gypsies who live there growing up. So we came up with a story based around the area that incorporated the local gypsy community. We then shot the video over a period of a week with a cast and crew of four plus our driver Angel (pronounced 'angle') who was Mikhael's cousin."

"Nothing was organised in advance of us flying out there. We had the storyline in place and a basic shot list written down but it was really a matter of figuring out how we were going to do it once we arrived which was a little scary but ultimately very rewarding!"