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Brookes Brothers 'In Your Eyes' by Brendan McNamee

Jimmy Brown - 19th July 2011

Brendan McNamee goes out and about a South London neighbourhood to shoot the promo to the Brookes Brothers' reggae/dubstep-flavoured In Your Eyes.

Brendan McNamee goes out and about a South London neighbourhood to shoot the promo to the Brookes Brothers' reggae/dubstep-flavoured In Your Eyes. "The Brookes Brothers wanted a reportage feel to the clip," explains McNamee "They had an idea of a matriarch shopping for the family roast in a traditional London Market. "I live in Brixton and have seen the old market place become fresher and more gentrified as the years go by and liked the idea of this matriarch having a flash back to her former glory, the Brixton of the 70's. We had two interns from *Live - a charity in Brixton, Miles even shot some 2nd unit. "We were very lucky on this extremely tight budget to secure the services of Jade, who choreographed and danced in the piece, and Joan Hooley who played the matriarch. We didn't realize at first but she is South London royalty, not only a former cast member of <em>East Enders</em> but one of the writers of <em>The Desmonds</em>."

"The Brookes Brothers wanted a reportage feel to the clip," explains McNamee "They had an idea of a matriarch shopping for the family roast in a traditional London Market.

Brendan McNamee goes out and about a South London neighbourhood to shoot the promo to the Brookes Brothers' reggae/dubstep-flavoured In Your Eyes. "The Brookes Brothers wanted a reportage feel to the clip," explains McNamee "They had an idea of a matriarch shopping for the family roast in a traditional London Market. "I live in Brixton and have seen the old market place become fresher and more gentrified as the years go by and liked the idea of this matriarch having a flash back to her former glory, the Brixton of the 70's. We had two interns from *Live - a charity in Brixton, Miles even shot some 2nd unit. "We were very lucky on this extremely tight budget to secure the services of Jade, who choreographed and danced in the piece, and Joan Hooley who played the matriarch. We didn't realize at first but she is South London royalty, not only a former cast member of <em>East Enders</em> but one of the writers of <em>The Desmonds</em>."

"I live in Brixton and have seen the old market place become fresher and more gentrified as the years go by and liked the idea of this matriarch having a flash back to her former glory, the Brixton of the 70's. We had two interns from *Live - a charity in Brixton, Miles even shot some 2nd unit.

Brendan McNamee goes out and about a South London neighbourhood to shoot the promo to the Brookes Brothers' reggae/dubstep-flavoured In Your Eyes. "The Brookes Brothers wanted a reportage feel to the clip," explains McNamee "They had an idea of a matriarch shopping for the family roast in a traditional London Market. "I live in Brixton and have seen the old market place become fresher and more gentrified as the years go by and liked the idea of this matriarch having a flash back to her former glory, the Brixton of the 70's. We had two interns from *Live - a charity in Brixton, Miles even shot some 2nd unit. "We were very lucky on this extremely tight budget to secure the services of Jade, who choreographed and danced in the piece, and Joan Hooley who played the matriarch. We didn't realize at first but she is South London royalty, not only a former cast member of <em>East Enders</em> but one of the writers of <em>The Desmonds</em>."

"We were very lucky on this extremely tight budget to secure the services of Jade, who choreographed and danced in the piece, and Joan Hooley who played the matriarch. We didn't realize at first but she is South London royalty, not only a former cast member of East Enders but one of the writers of The Desmonds."

Brendan McNamee goes out and about a South London neighbourhood to shoot the promo to the Brookes Brothers' reggae/dubstep-flavoured In Your Eyes. "The Brookes Brothers wanted a reportage feel to the clip," explains McNamee "They had an idea of a matriarch shopping for the family roast in a traditional London Market. "I live in Brixton and have seen the old market place become fresher and more gentrified as the years go by and liked the idea of this matriarch having a flash back to her former glory, the Brixton of the 70's. We had two interns from *Live - a charity in Brixton, Miles even shot some 2nd unit. "We were very lucky on this extremely tight budget to secure the services of Jade, who choreographed and danced in the piece, and Joan Hooley who played the matriarch. We didn't realize at first but she is South London royalty, not only a former cast member of <em>East Enders</em> but one of the writers of <em>The Desmonds</em>."

Jimmy Brown - 19th July 2011

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Credits

Production/Creative

Director
Brendan McNamee
Producer
James Youngs
Production Company
Blunt Flms

Camera

Director of Photography
Ben Moulden

Lighting/Grip

Gaffer
Susanne Willett

Wardrobe

Stylist
Bobi Sanders Wellermin

Agent

Director's Representation
Debs Ramsay

Misc

Production Assistant
James Rotimi

Jimmy Brown - 19th July 2011

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