Ben Newman's terrific promo for Wretch 32's Unorthodox depicts a bright and breezy side to inner London life through a series of vibrant, inventively intercut cameos.

Ben Newman's terrific promo for Wretch 32's Unorthodox depicts a bright and breezy side to inner London life through a series of vibrant, inventively intercut cameos. It has the uplifting quality of Ben's hugely successful DJ Fresh vid for <a href="http://www.promonews.tv/2010/06/30/dj-fresh%E2%80%99s-gold-dust-by-ben-newman/" target="_blank">Gold Dust</a> - and like that, this is also beautifully shot by Steve Annis. Great edit by Thomas Grove Carter too. It's also the second Wretch 32 vid in quick succession out of Pulse Films after the more sombre <a href="http://www.promonews.tv/2011/02/28/wretch-32s-anniversary-by-sam-pilling/" target="_blank">Anniversary</a> by Sam Pilling. Maybe he's working his way around to namesakes thirtytwo...

It has the uplifting quality of Ben's hugely successful DJ Fresh vid for Gold Dust - and like that, this is also beautifully shot by Steve Annis. Great edit by Thomas Grove Carter too. It's also the second Wretch 32 vid in quick succession out of Pulse Films after the more sombre Anniversary by Sam Pilling. Maybe he's working his way around to namesakes thirtytwo...

Ben Newman's terrific promo for Wretch 32's Unorthodox depicts a bright and breezy side to inner London life through a series of vibrant, inventively intercut cameos. It has the uplifting quality of Ben's hugely successful DJ Fresh vid for <a href="http://www.promonews.tv/2010/06/30/dj-fresh%E2%80%99s-gold-dust-by-ben-newman/" target="_blank">Gold Dust</a> - and like that, this is also beautifully shot by Steve Annis. Great edit by Thomas Grove Carter too. It's also the second Wretch 32 vid in quick succession out of Pulse Films after the more sombre <a href="http://www.promonews.tv/2011/02/28/wretch-32s-anniversary-by-sam-pilling/" target="_blank">Anniversary</a> by Sam Pilling. Maybe he's working his way around to namesakes thirtytwo...