David Knight - 26th Jan 2011

UFO directed this video for French artist Medi and his track 'How Would You Do It'. Shot on location in around Paris the video features Medi, who sings and dances throughout the ?lm and is transported from one place to another with the help of some innovative transitions.

Filmed using a RED camera the typo that was added in post were designed by Vincent Viriot, who also designed the single's cover art. The four location set ups included a rooftop terrace (where teh video begins and ends), a bar, a boat and a gra?tti-?lled street scene. Green-screen panels where used to represent the falling walls and partitions which were later replaced in post.

Watch 'Medi’s How Would You Do It by UFO' here

PRO Credits


Director of PhotographyYves Kohen

David Knight - 26th Jan 2011

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