Taking the concept of sleepwalking to a whole new and sexy level, Blake Claridge delivers this excellent promo for Londoner Alex Clare's single Up All Night.

"I was pleased that the label were brave enough to not feature the artist in the video, as it just freed up so many opportunities creatively," says Blake, who also just directed an impressive showcase for young up-and-comers Worship.

"It was a tough shoot, fitting so much into an eight-hour window - down to my stupidity of wanting to shoot at the location I had found down south. But with Mr Annis behind the camera and some of my geek boy planning, we managed to get everything - bar one little shot that will niggle me for eternity.??

"I must say a huge thank you to Juliet (the girl in the video), it was super cold that night and she jumped into a pool that didn't have heating, without so much as a peep. Suffering for my art...god bless her".