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Mark Ronson & The Business International 30s TV Ad by Steve Milbourne & Phil Clandillon

Jimmy Brown - 29th Sept 2010

Nominated in the Best Music Ad category at the UK Music Video Awards 2010 for their Calvin Harris Human Synthesizer and Kasabian Football Hero clips, Steve Milbourne and Phil Clandillon have delivered another gem in this highly creative commercial for Mark Ronson & The Business International's Record Collection album.

Nominated in the Best Music Ad category at the <em>UK Music Video Awards 2010</em> for their Calvin Harris <em>Human Synthesizer</em> and Kasabian <em>Football Hero</em> clips, Steve Milbourne and Phil Clandillon have delivered another gem in this highly creative commercial for Mark Ronson &amp; The Business International's Record Collection album. Moving away clichéd album advertising, the 30 second commercial uses animated forms of guests who appear on the record - Boy George, Kyle Falconer, Q-Tip, Wiley and Simon Le Bon "With this ad we're trying to break away from the traditional 'music' TV ad and create some space" explains Milbourne. "We're also trying to touch on nostalgia for our core audience for this product which is female 20-35 and so we came up with this spot, which is already generating a lot of talk across social media".

Moving away clichéd album advertising, the 30 second commercial uses animated forms of guests who appear on the record - Boy George, Kyle Falconer, Q-Tip, Wiley and Simon Le Bon

Nominated in the Best Music Ad category at the <em>UK Music Video Awards 2010</em> for their Calvin Harris <em>Human Synthesizer</em> and Kasabian <em>Football Hero</em> clips, Steve Milbourne and Phil Clandillon have delivered another gem in this highly creative commercial for Mark Ronson &amp; The Business International's Record Collection album. Moving away clichéd album advertising, the 30 second commercial uses animated forms of guests who appear on the record - Boy George, Kyle Falconer, Q-Tip, Wiley and Simon Le Bon "With this ad we're trying to break away from the traditional 'music' TV ad and create some space" explains Milbourne. "We're also trying to touch on nostalgia for our core audience for this product which is female 20-35 and so we came up with this spot, which is already generating a lot of talk across social media".

"With this ad we're trying to break away from the traditional 'music' TV ad and create some space" explains Milbourne.

Nominated in the Best Music Ad category at the <em>UK Music Video Awards 2010</em> for their Calvin Harris <em>Human Synthesizer</em> and Kasabian <em>Football Hero</em> clips, Steve Milbourne and Phil Clandillon have delivered another gem in this highly creative commercial for Mark Ronson &amp; The Business International's Record Collection album. Moving away clichéd album advertising, the 30 second commercial uses animated forms of guests who appear on the record - Boy George, Kyle Falconer, Q-Tip, Wiley and Simon Le Bon "With this ad we're trying to break away from the traditional 'music' TV ad and create some space" explains Milbourne. "We're also trying to touch on nostalgia for our core audience for this product which is female 20-35 and so we came up with this spot, which is already generating a lot of talk across social media".

"We're also trying to touch on nostalgia for our core audience for this product which is female 20-35 and so we came up with this spot, which is already generating a lot of talk across social media".

Nominated in the Best Music Ad category at the <em>UK Music Video Awards 2010</em> for their Calvin Harris <em>Human Synthesizer</em> and Kasabian <em>Football Hero</em> clips, Steve Milbourne and Phil Clandillon have delivered another gem in this highly creative commercial for Mark Ronson &amp; The Business International's Record Collection album. Moving away clichéd album advertising, the 30 second commercial uses animated forms of guests who appear on the record - Boy George, Kyle Falconer, Q-Tip, Wiley and Simon Le Bon "With this ad we're trying to break away from the traditional 'music' TV ad and create some space" explains Milbourne. "We're also trying to touch on nostalgia for our core audience for this product which is female 20-35 and so we came up with this spot, which is already generating a lot of talk across social media".

Jimmy Brown - 29th Sept 2010

Tags

  • Album trailer
  • Awards nominations
  • Commercial Break
  • Commercials
  • Promos
  • UK Music Video Awards 2010

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Credits

Production/Creative

Director
Steve Milbourne &amp; Phil Clandillon
Producer
Simon Poon Tip

Camera

Director of Photography
Marcus Domleo

Art

Art Director
Caroline Story

Wardrobe

Stylist
Lizzie Burns

Editorial

Editor
Luke Biggins
Sound
Lee Grainge

Agent

Director's Representation
Sony Music

Jimmy Brown - 29th Sept 2010

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