Quite possibly the first interactive fashion editorial, Barnaby Roper's latest collaboration with SHOWstudio.com allows the viewer to create their very own fashion video.

Barnaby shot Eniko Mihalik in clothing by Altuzarra, Alexander Wang, and Jen Kao (styled by Keegan Singh) then worked with Staak on the interactive element.

The project took months of preparation and programming in order to balance both the visual and sound elements, but thanks to an innovative flash application, its possible to hand-craft your own, unique film from a series of fashion looks, stunning poses, and exciting visual effects, from the 26 variations of images to play with.

So probably the next generation of fashion marketing right here.

Watch 'Eniko - interactive fashion film by Barnaby Roper' here