No doubt missing their international marketing clout, McFly have re-signed to Universal after trying the indie route, which will see their Super recordings released on the Island label.

First out of the trap is an adventurous 30 minute film by Julian Gibbs titled Nowhere Left To Run - to accompany their forthcoming album. The film features tracks from the album including first single Party Girl. The promo for the single will be made up of footage from the film and will be edited and directed by Gibbs.

Mat Cook has edited footage from the film and added typography to create an exciting 90 second Hollywood-style trailer. The trailer was unleashed on McFly's website at the weekend creating a press frenzy, all part of a meticulous online marketing campaign.

This method of marketing is fast becoming the norm for big releases, with music promos increasingly playing a crucial part.