Directed by Philip Andelman for Partizan (Gossip, Maxwell, Jonas Brothers) and filmed on the streets of downtown Manhattan earlier this month, the promo for the first single from Scissor Sisters' Nightwork album (June 28) was subject to a live Twitter feed from singer Jake Shears. As the band performed Fire With Fire on the back of the 'Scissor Truck', Shears gave regular updates of their whereabouts much to the excitement of their army of followers.

As an integral part of the online marketing campaign, Polydor gave The Sun newspaper a three-day exclusive of the video - ahead of Vevo, Youtube and even the band's own website.

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