David Knight - 8th June 2009

The interactive revolution in music videos is gathering pace, and this ingenious work by design direction team Blac Ionica and Bogata-based web developers Zero Fractal Studio for new Columbia signing Julian Perretta is at the vanguard of new developments.

You can control the 3D visual elements in the video - a pop-up book full of stars, rainbows, clouds, trees and the singer himself - and you effectively become part of your own interactive video experience too.

Go to the website, print off the tracker/flyer, click the webcam version, and off you go. The technology is called Augmented Reality - a good name for it. Point the tracker at your webcam, and watch floating illustrated elements invade your reality.

And then try to control the illustrations... But if you really want some help how to do it, Blac Ionica's demo movie, made for Shots, shows what's possible.

Frankly, it's the future - and probably just the start of all kinds of stuff...

Credits

Production CompanyAnother Film Company
Director's Representationdevilfish

David Knight - 8th June 2009

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