Joseph Kahn's new video for the hugely-chutzpahed Ms Gaga pushes all the important, sexed-up buttons with JK's customary aplomb.

But what really marks this out is probably the least subtle piece of product placement in the history of music videos. It's virtually genius in its awe-inspiring brazenness.

Presumably this where its all heading - with the boy dancers having to do their stuff, and hold the booze. I'm just about ready for a large one myself.