Amnesty International’s You Are Powerful by Kim Gehrig

Following her fantastic video for Wiley's Cash In Your Pocket, Kim Gehrig has come up with something just as timely. And the concept is so strong in Kim's film for Amnesty International - created by Ed Warren and Pablo Escobar at Mother, and commissioned by the redoubtable Ed Sayers - you'd have to be Lyndie England not to be moved by it.

You Are Powerful was premiered at the 2008 Secrets Policeman's Ball, then went public on December 10th to mark the 60th Anniversary of the Universal Declaration of Human Rights.

The film has ordinary people - you and me - becoming integrated into genuine news footage to intervene against acts of violence. That involved four different post houses - Rushes, Smoke & Mirrors in both London and New York, and Framestore - working together to ensure the film was finished in time for the premiere.

Finally, REM donated the track Until The Day is Done from current album Accelerate. Powerful indeed.

Watch 'Amnesty International’s You Are Powerful by Kim Gehrig' here