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Feeder's We Are The People by David Mould

Feeder's We Are The People by David Mould

David Knight - 13th June 2008

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'.

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch.

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

Mouldy is back.

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

David Mould on making the video for Feeder's We Are The People

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

"The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody.

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

"Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day.

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

"It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off.

Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

"Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]

Watch 'Feeder's We Are The People by David Mould' here

David Knight - 13th June 2008

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Credits

Production/Creative

Director
David Mould
Producer
Ben Sullivan
Production Company
Bikini Films

Camera

Director of Photography
Will Bex

Editorial

Editor
James Rose

Commission

Commissioner
Hermione Ross

Misc

Post
Sam Smith

David Knight - 13th June 2008

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