Feeder's We Are The People by David Mould
David Knight - 13th June 2008
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'.
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch.
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
Mouldy is back.
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
David Mould on making the video for Feeder's We Are The People
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
"The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody.
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
"Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day.
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
"It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off.
Feeder lead singer Grant Nicholas walks past a man in a hoody with no face - and then disappears, his face then appearing under the hood, as if 'on-screen'. And he's the first of many. Which is why David Mould's new video for Feeder - and his first video for ages - ultimately delivers a real emotional punch. Mouldy is back. <strong><em>David Mould on making the video for Feeder's We Are The People</em></strong> "The video's concept was largely a result of a conversation with Grant [Nicholas] in which he talked of an idea incorporating a cast of thousands and I talked of an idea about a creepy bloke in a hoody. "Somewhere in the middle, the idea of a man with a flat-screen for a face was added. The premise was set; a faceless man who acquires the faces of 'everybody', or at least, everyone he passes on that particular day. "It is about questions of identity within a city, of being everyone and no-one. Ultimately, the burden of other people's faces proves too much and he tears them off. "Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
"Stylistically, an aged, gothic tone reflects the underlying 'darkness' and compliments an intentionally 'lo-tech' approach to post-production."[/pay]
Watch 'Feeder's We Are The People by David Mould' hereDavid Knight - 13th June 2008
Credits
Production/Creative
- Director
- David Mould
- Producer
- Ben Sullivan
- Production Company
- Bikini Films
Camera
- Director of Photography
- Will Bex
Editorial
- Editor
- James Rose
Commission
- Commissioner
- Hermione Ross
Misc
- Post
- Sam Smith
David Knight - 13th June 2008