Production Assistant

Zoe Gunn

KSI and Oliver Tree can't catch a break with the woman they love, in the offbeat promo for Voices.Directed by Oliver Tree, and infused with his unique&nbsp;brand of oddball&nbsp;comedy, we see both artists try to impress the same girl at a romantic dinner - and&nbsp;failing dismally. She sees them as being just too childish.&nbsp;From there, we see a cycle of absurdist vignettes, with big hair, streams of CGI tears and a mini-meltdown at a restaurant.&nbsp;From the unique aesthetic through to the top-notch styling and visual effects, the video is a&nbsp;tour de force&nbsp;of creativity. Will no doubt make some waves come award season.&nbsp;

United Kingdom

Oliver Tree

Just Fred

Alien Boy Films

Fred Bonham Carter

Alexa Haywood at Free Agent UK

Andrew Rawson

Paul Donatelli

Jack Fontaine

Mike Moore

Pieter Snyman

Josh Tue

Emily Mcney

James Duffy

Sabrina Linder

Sam Allen

Thomas Mangham

Black Kite Studios

KSI ft Oliver Tree 'Voices' by Oliver Tree

KSI feat. Oliver Tree - Voices (Official Video)

Hector Dockrill directs a heartwrenching promo for new Lewis Capaldi track Pointless.&nbsp;The narrative for the video captures a mother-son relationship with beautiful and heart-breaking intimacy. Spanning a couple of decades, the concept follows a&nbsp;single mother who strives against all odds to give her son the life she never had, and is packed with an emotional punch.&nbsp;With a wonderful performance&nbsp;from&nbsp;BAFTA winner Niamh Algar (The Virtues, Raised by Wolves)&nbsp;and three actors playing the son at different stages of his life - including Charley Palmer-Rothwell as her grown-up son -&nbsp;the video reinterprets the song's lyrics to explore a different type of relationship, and it works perfectly.[imgtoken data:1]The naturalistic cinematography and relatable themes help make the video feel incredibly realistic and universal, and it will no doubt have viewers thinking about their own loved ones as we enter the festive period.&nbsp;With mixed dialogue throughout, we both hear and see glimpses into the ups and downs of their daily lives over the years including financial hardship and the tightrope of being a working single parent. And in keeping with the theme of family, Laura Dockrill – Hector’s sister - wrote the script, making this a family affair both on and off screen.“Lewis had a beautiful idea that focused on the mother/son bond, and how responsibility shifts as you grow older," says Hector Dockrill. "Niamh Algar is a phenomenal talent and we’re already chomping at the bit to work together again. With only a week’s prep, she managed to immerse herself into the role and completely make it her own. This is definitely a special film that everybody can connect with – a shout out to every mother.”

Hector Dockrill

Nnena Nwakodo

Joseph J Goldman

Hands 

Pulse Films

Ty Hack

Patrick Golan

Anthony Mchugh

Steve Cameron

Robyn Wilton

Verity May Lane

Natasha Lawes

Begona F Martin

Holly Shearn

Stitch Editing

Sarah Adewunmi

Rich Woolway

Electric Theatre Collective

Oscar Wendt

Jason Wallis

Lane Casting

Caroline Clayton

Lewis Capaldi 'Pointless' by Hector Dockrill 

Lewis Capaldi - Pointless (Official Video)

KSI takes on himself in an explosive boxing match, in Troy Roscoe's slick and entertaining VFX-fired&nbsp;promo for Not Over Yet,&nbsp;featuring Tom Grennan.&nbsp;The first half of the video explores the preparation for the match, presenting slick vignettes where giant hailstones fall from the sky, and KSI plunges into a futuristic looking ice bath, training underwater - referencing an iconic photo of Muhammed Ali.&nbsp;When things get going inside the ring, things take a huge step up, boasting a true feat of careful pre-production and VFX based around a motion control shoot. So it's not so surprising that this is No.1 on YouTube's UK Music Video chart right now.[imgtoken data:1]&nbsp;"(This is) most definitely one of my most favourite shoots and videos to date!" says Troy Roscoe.&nbsp;"So much went into this. From pre-production to final delivery it was a meticulous process, as there were so many things that could go wrong.&nbsp;I knew we had our work cut out.&nbsp;"Usually you find yourself in a position where people have experience in how to pull these things off. But none of us had seen anything like it, as it’s very hard to make a clone come into contact with one another through VFX. Usually you would use deep fakes, but we went for an organic approach so that it looks as real as possible. And it’s safe to say we pulled it off![imgtoken data:2]"The concept is beautiful, as the root of it is something everybody can relate to, focussed on the fact that the only competition you actually have is [with] yourself. The fact that each day you should aim to be better than you were yesterday - and in this visual we provide an embodiment of that as KSI knocks the living daylight out of the old version of himself."It's a&nbsp;video I will be proud of forever, and will go down in my own personal history book!"

Ash Halliburton

Vivan Wonka

Troy Roscoe

Marisa Garner Associates

Dan Curwin

Ed Smith

Miguel Carmenes

Marisa Garner

Jack Meredith

Alex Kelleher

Harry Coleman

Felix Wildey

Shamara Roper

John Holloway

Edit Egg

Andi Chu

Max Colt

Atlantic Records

KSI ft Tom Grennan 'Not Over Yet' by Troy Roscoe

Ksi-Ft-Tom-Grennan-'Not-Over-Yet'-by-Troy-Roscoe

Raja Virdi explores the thin line between good and bad for the big&nbsp;team-up of Marshmello, Mae Muller and Trippie Redd.&nbsp;The video for American Psycho takes place in a series of stylish custom-built sets, with a red and white colour scheme which represents the dichotomy of a toxic relationship.&nbsp;Muller and Redd thrive in their unique setups, and Virdi's use of dynamic transitions, animated elements and rhythmic editing keeps the video constantly engaging.[imgtoken data:1]"It was such a pleasure to direct this promo," says Virdi. "I'd been wanting to do a concept like this for a while and glad it fit the song so well. I love the themes of duality, and seeing the difference performance states of Mae between the red toxic sets and the white angelic sets."I really wanted to move the camera seamlessly between the spaces, keeping the visual constantly engaging with how we reveal new moments."Collaborating with my regular DOP Pieter Snyman and the insanely talented production designer Sarah Asmail&nbsp;ensured we found the rhythm for the piece and how best to give each space a unique feel for each artist on the song.[imgtoken data:2]"The turnaround was immense for this one with needing to shoot and deliver all within a week. But thanks to an insanely talented crew, we just about got there&nbsp;- albeit with little to no sleep, lol. Big ups to to my constant producers Joseph J Goldman and Greg Smith for pulling this one out of the bag - and MVP 1st AD Tom Kelly who made a crazy tight schedule work without compromise. My very talented regular post team made the process very smooth - editor Samuel Marr, colourist Connor Coolbear and VFX with Jakob Thorhallsson and Phil Woods."Thanks to team Marshmello, Mae &amp; Trippie for the trust in this one, and huge shout outs to the Astralwerks squad Joe, Luke and Loies for being so great all the way through."

Sarah Asmail

Claudimar Neto

Talent Talks

Kirsty Oldfield

Oliver Whitworth

Soki Mak

Raja Virdi

Greg Smith

Mouthpiece

Noir

Loies Kim

Joe Mortimer

Joe Sherno

Javier Alejandro

Tom Kelly

Austin Phillips

Alex Hudson

Michael Mroczek

Oskar Pera

Zara Ali

Samuel Marr

Homespun

Connor Coolbear

Phil Woods

Jakob Thorhallsson

Astralwerks

Marshmello, Mae Muller, Trippie Redd 'American Psycho' by Raja Virdi

Marshmello, Mae Muller, Trippie Redd - American Psycho

The New Hope Club boys experience four seasons in one day, in Troy Roscoe's feel-good promo for Getting Better.&nbsp;Walking around a residential block, we see the group take the elements in their stride, as they joyously perform in the middle of the street.&nbsp;"This was for sure one of my favourite shoots to date," says Roscoe. "Admittedly, as soon as I decided I wanted New Hope Club to walk through an abundance of weather elements, we had our work cut out. There was so much room for error, as instead of going for visual effects, we opted for real physical weather simulations."&nbsp;&nbsp;"The boys made this an absolute breeze - pardon the pun - as their raw talent, charisma and charm brought the visual to life and made it a pleasure to work with them. I think telling an artist you want them to walk through real rain, wind and snow is always a difficult conversation, but the boys were down for anything in order to achieve the epic video that we did."&nbsp;The playful concept is executed perfectly, and makes for a unique and refreshing visual. Now someone go get the group (and crew)&nbsp;a hot cup of tea!&nbsp;

Robbie Canale

Craig Cox

Freddie Wright

Matt Allsop

Dan Howe

Romin Sartipi

B.art.

New Hope Club 'Getting Better' by Troy Roscoe

New-Hope-Club-'Getting-Better'-by-Troy-Roscoe

Harry Law pays homage to classic performance videos in his promo for 5 Seconds Of Summer.&nbsp;Drawing inspiration from pop rock videos of the 90’s and&nbsp;early 00’s&nbsp;- from artists such as Oasis, Red Hot Chilli Peppers and The All-American Rejects -&nbsp;the video for Me, Myself &amp; I takes place in a dimly lit warehouse, with a motion control camera seamlessly cutting around the different personalities of each band member.&nbsp;The video forms a part of the Australian pop outfit's new vision, which is being conceptualised with a number of other creatives across the board, including creative director Tyler Serebreni.[imgtoken data:1]“Me Myself &amp; I&nbsp;has such an iconic energy to it, getting to capture that feeling visually while the band was on a global world tour was so incredible, it gave us so much to play with," says&nbsp;Serebreni.&nbsp;"We wanted to put a twist on a performance video, focusing on technology while keeping the aesthetic and inspiration of so many iconic early 2000s performance videos, but still grounded and in line with our album campaign."Harry [Law] helped us bring this vision to life perfectly, complex in its simplicity, highlighting the individuality and style of the guys."

Australia

Ash K Halliburton

Tyler Johnston

Harry Law

Other Half

Murren Tullett

Dustin Grant

Alexa Haywood

Cara Scott

Chris Malin

Morgan Hall

Joey Choy

Jamie Hodgson

Work Editorial

Joseph Bicknell

Company 3

Nomad

Tyler Serebreni

5 Seconds Of Summer 'Me Myself & I' by Harry Law

5-Seconds-Of-Summer-'Me-Myself-&-I-'-by-Harry-Law

Sam Bailey returns to music videos&nbsp;with this joyful love letter to the Golden Age of film musicals, in his new promo for Metronomy.&nbsp;The band are seen adorned in giant flower headpieces, playing their song Love Factory, while being led by a conductor, and&nbsp;as a vivacious dancer, Majella Fitzgerald,&nbsp;takes centre stage.&nbsp;Majella is the busy Bee, who picks out each Metronomy 'flower', one by one, to 'pollinate' them. And this happens in a splendidly suggestive representation of Nature - choreographed by Supple Nam.&nbsp;From there, the concept launches into full, Golden Age musical mode, as the Bee interacts with each flower, around the stately house that provides the venue of the video, viewing each member through her trippy, multi-imaged 'bee vision.'&nbsp;It's an extremely skilled display of lightly frothy entertainment, that is also clever and subtly alternative in its joie de vivre. In other words, it's&nbsp;very Metronomy.[imgtoken data:1]<blockquote>The initial idea came from watching bees hopping from bud to bud on a rosemary bush.</blockquote>"From start to finish this music video was huge lumps of fun to make," says Sam Bailey. "The initial idea came from watching bees hopping from bud to bud on a rosemary bush in my garden, indiscriminately having sweet little intimate interactions before moving onto the next one."The flowers became happy little dance partners to the bee as it moved around from station to station, as if on a factory floor. It married up perfectly with Joe's lyrics and the uplifting feel of the track's hazy tone. I was thrilled that the band went for it."Knowing that they often get really involved in the performance side I thought we should challenge them to learn some sweet moves from choreographer Supple Nam, who has a great history of bringing theatricality and levity to his dances. Just look at his work on the Miike Snow promo [for Genghis Khan] by Ninian Doff."Our performers, Majella Fitzgerald and Andrew Lyle-Pinnock [the conductor] come from big tap backgrounds. So we had a lot of fun playing with moves from musicals of 50s Hollywood (White Christmas, Singin’ In The Rain, Let’s Dance...) God, it’s joyful watching dancers move around, exploring ideas, paying homage to Vera Ellen and co. Especially when they’ve got big ol’ Hollywood smiles on. The genre calls for constant smiling, but if I could dance as effortlessly as them (and without wheezing) I’d be smiling too.[imgtoken data:2]<blockquote>We had a ball trying to emulate this era of filmmaking...&nbsp;hard lighting, bright colours and really bumpy camera movements.</blockquote>"All of us behind the camera had a ball trying to emulate this era of filmmaking too. DoP David Wright had all the good ideas on how to capture this. Hard lighting, bright colours and really bumpy camera movements. Apologies to our grip Anthony - I made him loosen up all the tracks every time he’d painstakingly smoothed everything out. I think it looks good though - if you watch some of the tracking shots in Singin’ In The Rain they feel like the camera is being driven round on an ASDA trolley.&nbsp;"The band were unexhaustible. 48 hours before shooting this they had spent a day flying in harnesses for the excellent Right On Time&nbsp;promo by Juliet Casella and Thibaut Ceasar. So they must be awarded with some sort of endurance award. Especially since they aren’t smokers and I had them vaping (nothing toxic) for the pollination shot plates.&nbsp;"I have nothing but thanks to them for trusting the idea and getting stuck in. Same goes for the rest of the team who worked very hard to get this all going six floors up in a central London building with an unapologetically small lift."

Sam Bailey

Ben Pengilly

Natalia Maus

Massimo Filippi

David Wright

Benji Smith

Because Music

Supple Nam

Sophie Cox

Majella Fitzgerald

Steve Wingrove

Jay Whittington

Anthony Ward

Jonny Tully

Fin Sully

Natalie Willis

CHEAT

Indie

Alternative

Rock

Metronomy 'Love Factory' by Sam Bailey

Metronomy-'Love-Factory'-by-Sam-Bailey

Seb Tabe directs a vérité-style insight into a typical day in the life of Theodor Black, in the promo for Top Down.&nbsp;We see Theodor and his friends venture through the streets of London, hanging out and causing havoc, before settling down in the studio in the evening.&nbsp;Whether hijacking&nbsp;a pizza delivery driver's motorcycle or on the run from the police, the group thrive on the rush and thrill of their mischief, and these situations are perfectly encapsulated in a short film structure.&nbsp;

Tilda Bonham Carter

Seb Tabe

Chaimaa Ormazabal

Jake Gabbay

Oscar Ginn

Orlando O'mahoney

Richard Angei

Poppy Ridell

Editegg

John Alexander Lowe

Theodor Black

Theodor Black 'Top Down' by Seb Tabe

Theodor Black - TOP DOWN (Official Video)

A disused tube station provides the appropriately atmospheric&nbsp;backdrop for David M Helman's gripping video for Holly Humberstone's London Is Lonely.&nbsp;Sat on a perpetually rotating platform, Humberstone delivers a mesmerizing&nbsp;performance in a single continuous take.&nbsp;As she reminisces about a lost lover, and the loneliness of the big city without them, she completely transfixes the viewer with the emotion and intimacy of her delivery and relationship with the camera.&nbsp;The dramatic lighting transitions and hazy post effects add a haunting, introspective mood, which just does enough to augment the stripped-back concept, ensuring the focus never wavers from the remarkable&nbsp;performance that Helman has drawn from Humberstone in this video.&nbsp;[imgtoken data:1][imgtoken data:2]

David M Helman

Ersan Beskardes

Nathan Killham

Kode

Matt Fleming

Elle Lotherington

Christian J Orr

Sam Storey

Emma Regan

Charlie Reddie

Jonny Thorpe

Glassworks

Tk-fx

Jan Bezouska

Singer-songwriter

Holly Humberstone 'London Is Lonely' by David M Helman

Holly Humberstone - London Is Lonely (Official Video)

New directors Fa &amp; Fon take on MØ’s latest single New Moon,&nbsp;for their impressive music video debut.The directing and design duo team (and identical twin sisters)&nbsp;Fa and Fon Watkins present an epic neo-medieval tableaux with a celestial twist, perfectly capturing the power and dynamism of the&nbsp;track, anchored by a killer performance from MØ.Set within a post-Apocalyptic battlefield, the video sees the artist&nbsp;struggle under the weight of a fabricated moon, while a choreographed battle with swords, technology, and some very powerful styling ensues.&nbsp;It's an explosive introduction to the directing team, who up to now have been known for their creative and art direction. This is a promising sign of things to come.

Zoe Gunn

Production Assistant

Videos featuring Zoe Gunn

2023 (1)

2022 (9)

2021 (2)

2020 (1)

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