Director

Will Norman

Will Norman puts big rappers Jme and 8syn into little&nbsp;London&nbsp;in this superb video for TMNT.&nbsp;Miniature versions of&nbsp;the two rappers&nbsp;perform amongst&nbsp;a model version&nbsp;of a London underground station, which subverts the innocent charm of traditional model villages.Norman’s signature VFX seamlessly ties the concept together, and is a colourful departure from his hyper-stylised, German Expressionist-inspired work of late.&nbsp;Embracing the charming aesthetic of Nineties kids TV, it's a playful and self-referential promo with plenty of standout visual moments - including some rather unusual transformations.[imgtoken data:1][imgtoken data:2]

United Kingdom

George Traynor

Buttercup Films

Adam Trz

Cassius Kane

Joshua Baylis

Chris Bell

Wash

Howard Bowman

Robert Farrell

Roger Tuke

Grime

Jme & 8syn 'TMNT' by Will Norman

Jme-&-8syn-'Tmnt'-by-Will-Norman

Will Norman's imaginative approach to grime videos saw him create a Metropolis-inspired promo for <a href="https://www.promonews.tv/videos/2024/01/29/manga-saint-hilare-ft-p-money-and-jme-alarm-bells-will-norman/84874" target="_blank">Alarm Bells</a>&nbsp;- Manga Saint Hilaire's collab with Jme - at the start of the year. Now he returns to the same vision world for Jme's own latest broadside against the big beasts of the music business in On Top.&nbsp;Inspired by early German Expressionism and the stylised visuals of Sin City, Norman crafts a dystopian world of stark symbolism to represent the corporate exploitation and greed expressed in Jme's rhymes on the track.&nbsp;Imbued with experimental visual effects and an enigmatic, dazzling aesthetic, the video cycles through a&nbsp;montage of conceptual performance, tied together with a fresh, ambitious vision - and the first of two outstanding videos by Will Norman for the resolutely independent rapper.[imgtoken data:1][imgtoken data:2].

Lily Lepage

Kurstis 'juslites' Bernard

Jean-luc Fontaine

Alan Doney

Morenight

Jme 'On Top' by Will Norman

Jme - ON TOP

Will Norman fuses German Expressionism with London Grime, in his mind-bending video for&nbsp;Manga Saint Hilare, P Money and JME.In the video for Alarm Bells, we see the trio perform in a labyrinth maze, encapsulated by enigmatic, abstract structures - influenced by Metropolis,&nbsp;M and other German classics of the Weimar era.&nbsp;With a focus on composition and lighting - particularly in recreating Expressionist-era shadows and a&nbsp;high contrast aesthetic - the video is an experimental, unexpected take on the track, which has plenty of standout moments.&nbsp;Fast-paced with creative transitions between each artist's setups, Norman's concept is inspired, and elevates the track to a new level.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]

Maddie Godsill

Kurtis 'juslites' Bernard

Melchiorre Ruvolo

Daniel Hempstead

Jules Wileman

Absolute

Manga Saint Hilare ft P Money And JME 'Alarm Bells' by Will Norman

Manga-Saint-Hilare-Ft-P-Money-And-Jme-'Alarm-Bells'-by-Will-Norman

Will Norman directs an appropriately kinetic promo for&nbsp;Manga St Hilare featuring Kamakaze.The effervescent visuals for Exercise feature&nbsp;head-spinning performances from the two rappers on a rotating turntable, whilst Hi8 cutaways and a blue analogue CRT filter complement the lo-fi, 8-bit style soundscapes in the track.&nbsp;"The video takes inspiration from the Victorian zoetrope device, as photographic stills of the rappers are joined in a cylinder, which then rotates to create the illusion of motion," explains Norman."Intercut with stop-motion sequences made up of anatomical illustrations, this is a constantly-moving promo which perfectly suits the high-octane track."An innovative, engaging promo with plenty of standout moments, it's a memorable visual that confidently merges vintage and contemporary vibes.&nbsp;[imgtoken data:1]

Manga Saint Hilare ft Kamakaze 'Exercise' by Will Norman

Manga Saint Hilare, MoreNight - Exercise (Ft. Kamakaze)

Will Norman directs a mystical promo for Manga Saint Hilare and Eliza Legzdina, as the singer is transformed into three classic tarot card characters.In the video for U Be U, Legzdina appears as The Empress, The Star and The Devil, with appropriately ornate costumes used to reflect her different personalities.Featuring grime-legend-turned-fortune-teller Manga across the conceptual vignettes, the video boasts&nbsp;a series of AI-generated worlds and a tight edit, building the excitement from the first frame to the last.&nbsp;

Sonya Bleiph

Grace Evers

Callum Smith

Masha Thorpe

Kurtis ‘justis’ Bernard

Fyras Slaiman

Matt Chandler

Francois Earp

Elizaveta Svirskaya

Tesleem Madeyemi

Chloe Rose

Wash Ldn

Manga Saint Hilare ft Eliza Legzdina 'U Be U' by Will Norman

Manga-Saint-Hilare-Ft-Eliza-Legzdina-'U-Be-U'-by-Will-Norman

Two giants of grime appear as 50ft monsters above a post-apocalyptic London backdrop in Will Norman's impressive video for Manga Saint Hilare featuring Frisco.In the video for Kill Sound a&nbsp;mammoth Manga performs over an abandoned Oxford Circus, while a very big Frisco stands before Buckingham Palace, which is littered with deserted military vehicles and graffitied barricades.[imgtoken data:1]The video’s high-octane opening quickly clues us into the cause of the city’s collapse. A montage of microscopes, hazmat suits and crowds fleeing the streets is superimposed under a flashing red light that comes to dominate the video’s colour palette.The video blends performance, cutaway and VFX to convey chaos as archive of a viral outbreak is cut together with dynamic studio performances and grainy black and white shots of the duo rapping back-to-back against thunderous skies.

David Witchell

Fahim Ahmed

Manga Saint Hilare ft Frisco 'Kill Sound' by Will Norman

Manga-Saint-Hilare-Ft-Frisco-'Kill-Sound'-by-Will-Norman