Label

Warner Music

Jordan Rossi directs a high-drama, glam rock-inspired promo for Adam Lambert's cover of Bonnie Tyler's bombastic classic.Rossi helms&nbsp;an effervescent&nbsp;visual for Lambert's take on Holding Out For A Hero, featuring a cast of bedazzled musicians, hidden behind glitterball helmets,&nbsp;who eventually strip to reveal their true, unique selves.&nbsp;From the pastel backdrop through to the styling and makeup, the video is a throwback to the glamorous excess of the 1980's, and is perfectly suited to the track.[imgtoken data:1]"The idea behind the video is to throw away homogeneity and celebrate individuality, whatever form that may take," explains Rossi.&nbsp;"Adam is the perfect collaborator. We've shot together before, so had a shorthand going into this one. But he was great at really driving ideas forward. He wanted to do something fashion-orientated with a glam rock and camp twist.&nbsp;When researching the video, Rossi found himself inspired by some of the all-time greats in the industry.[imgtoken data:2]"I did a lot of visual research for this video with photographers like Jean-Paul Goude being a big source of inspiration for the editorial setups," he says. "We also gave a cheeky nod to Robert Palmer's legendary, and often imitated, videos [for Addicted To Love and others] but again with our own camp twist - with glitterball wearing robots."At every stage of the video Adam and I sought to subvert traditional conventions of music videos, fashion and pop iconography to create a piece of work that was fun, tongue-in-cheek and expressive with an incredible cast."

United States

Laura Little

Sachin Gogna

Jordan Rossi

Aidan Brooks

Carrie Sutton

Rankin Creative

Laura Collins

Ryan Monteith

Charlie Knight

Chelsea Stemple

Kitty Rajakulasingam

Alex Kryszkiewicz

Jonny Iseli

Danny Williams

Mark Jennings

Kite Chuang

Samuel Marr

Homespun

Myles Bevan 

Time Based Arts

Alt Pop

Adam Lambert 'Holding Out For A Hero' by Jordan Rossi

Adam-Lambert-'Holding-Out-For-A-Hero'-by-Jordan-Rossi

Joel Barney directs a distorted&nbsp;mirror room performance for UK rock legends Royal Blood.Shot in high-contrast black and white, we see the group captured with slow-shutter cinematography, creating a haunting, claustrophobic vibe.&nbsp;The head-spinning concept has an otherworldly style which feels simultaneously nostalgic and futuristic, with dark cinematic moments which linger in the mind long after the video ends.&nbsp;

United Kingdom

Declan Price

Joel Barney

Ozzi Sanderson

Sonder

Jennifer Ivory

Eliot Moris

Oscar Ferguson

Oscar Ginn

Sam Ardley

Chloe Rose

Rock

Royal Blood 'Honeybrains' by Joel Barney

Royal-Blood-'Honeybrains'-by-Joel-Barney

Michael Holyk creates an entertaining&nbsp;faux trailer for an epic summer blockbuster, in his new promo for David Guetta, Becky Hill and Ella Henderson.&nbsp;Shot between Miami and Spain, the video is inspired by classic movie Thelma &amp; Louise - featuring&nbsp;Becky and Ella&nbsp;on the run from Guetta's enigmatic police detective.&nbsp;The video is a high-octane, fast-paced amalgamation of performance and narrative vignettes, and perfectly matches the Summer vibes of Guetta's latest hit.&nbsp;The use of title cards and fake reviews helps sell the concept, whilst all of the artists bring their A-game with the performances.Who knows, maybe a real action blockbuster with the biggest pop titans is what we've all been waiting for...&nbsp;

Laura Folch

Lane Casting

Victoria Adcock

Adele Cany

Miguel Angel Romero

Michael Holyk

Andrew Rawson

OB Management

Noir

John Hassay

Alex Garloph

Matthew Emvin Taylor

Javier Alejandrox

Greg Smith

Alex Morego

Cesar Vega

Sergi Lafeuente

Freancesc Chico

Wendy Turner

Grace Griffiths

Lisa Laudat

Flaura Atkinson

Conor Coolbear

Electric Theatre Collective

B. Art. Studio

David Guetta & Becky Hill & Ella Henderson 'Crazy What Love Can Do' by Michael Holyk

David-Guetta-&-Becky-Hill-&-Ella-Henderson-'Crazy-What-Love-Can-Do'-by-Michael-Holyk

Claire Arnold's latest video for Ashnikko&nbsp;depicts Ash in three paradisiacal settings while they perform to camera.“I wrote this song pre-pandemic when I was on vacation," Ashnikko has said about&nbsp;Panic Attacks In Paradise. "I had been working really hard, just going going going... When I actually stopped to be with myself and be still, I didn’t know what to do. I was having really horrible mental health problems and I ruined my vacation for myself; so I quite literally had a panic attack in paradise.”

Claire Arnold

Ben Pengilly

Ground Work

Aaron Z. Willson

Anna Butler

Elicia Lotherington

Stefan Yap

Devan Clarke-Sheward

Dan Howe

Massimo Filippi

Ellie Koslowsky

Finn Sullivan

Holly Wood

Claire Moore

John Allan

Georgia Olive

Tom Chick

Adam Clarke

Fatima Ouklilane

Butterscotch Post

Sam Seager

Parlophone

Jake Whitehouse

Ashnikko 'Panic Attacks In Paradise' by Claire Arnold

Ashnikko-'Panic-Attacks-In-Paradise'-by-Claire-Arnold

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

KC Locke

Lewis Nicholson

Swords & Eagles

Marisa Garner

Ella Taylor-Palfrey

Luke Goodrich

Sean Lomax

Danny Usman

Lee Symington

Jenny O'Sullivan

Rebecca Lockwood

Hammah Sorcha

Jamil Shaukat

Yin Yang Twinz

Alex Gregory

No.8

Marisa Garner Associates

Fawaz Al-jabban

Cora Delaney

Holly MacDonald

Pa Salieu ft Aitch 'Bad' by KC Locke

Pa-Salieu-Ft-Aitch-'Bad'-by-Kc-Locke

Following&nbsp;their collaboration on Chicken Lemon Rice,&nbsp;Priya Ragu reunites with director Dumas Haddad on the striking promo for Lockdown.&nbsp;The&nbsp;dystopian visual concept highlights two dancers, who are&nbsp;tied to platforms in the vast desolation of an empty quarry. They’re overseen by Priya, who plays two characters: the authoritative Priya, an edgy and charismatic personality who relishes the opportunity to keep the two dancers restrained; and also the sensitive ‘lockdown’ Priya, who is open to other possibilities.The two dancers use the power and imagination of their choreography to help triumph over their differences. It’s a representation of how society can only find unity via compromise and understanding.Dazzingly vibrant and punchy, the video is&nbsp;a brilliant showcase of interpretive movement and slick cinematography, and the location lends itself to the post-apocalyptic tone of the concept.&nbsp;

Dumas Haddad

Abiola Rufai

Agile Films

Sana Khan

Precious Mahaga

Ayo Alli

Sam Barnham

Olan Collardy

Michael Hannides

Conor Maloney Hill

Vini Curtis

Jade Adeyemi

Jake Hunte

Wilson Fok

Bari Khalique

Jason Wallis

Oliver Whitworth

Dom Mckiernan

Soul

Priya Ragu 'Lockdown' by Dumas Haddad 

Priya-Ragu--'Lockdown-'-by-Dumas-Haddad-

Griff dances with her shadow in AB/CD/CD's dynamic promo for One Night.&nbsp;Opening on a bustling London street, the artist notices her shadow acting out of character, untethered to natural rules, and moving to its own beat.[imgtoken data:1]Launching into a flurry of choreographed dance - and plenty of visual effects trickery - we follow Griff out of the streets of the city and inside, into studio setups, where the shadow is brought to life as a real character.&nbsp;Tapping into classic musical film territory - it's a modern updating of&nbsp;the 'me and my shadow' concept that has been delighting audiences since the early days of cinema -&nbsp;the video feels like a step up in scale for the artist, who won the&nbsp;Brit Award for Rising Star back in May. &nbsp;

AB-CD-CD

Eleri Evans

Forever

Sasha Nixon

Caroline Clayton

Natalie Wetherell

Lily Ashton

Ty Hack

Joel Honeywell

Karl Hui

Griff 'One Night' by AB/CD/CD

Griff-'One-Night'-by-Ab-cd-cd

Gwil Doe directs a high-energy banger for&nbsp;Toddla T, Jeremiah Asiamah, Sweetie Irie, Steflon Don &amp; S1mba.&nbsp;The ensemble of artists have created one of the summer's most exciting new tracks, and Doe's visual treatment perfectly encapsulates the celebratory vibes.&nbsp;Intercutting between low-key performance setups and a clever shot in a car - utilising a 360 degree rotating camera and green screen trickery to switch up the locations - the video is fresh, engaging and a whole lot of fun.&nbsp;[imgtoken data:1]

Gwil Doe

Pilar Muro

Papaya Films

Jerome Danvers

Sam Fullerton

Max Mckay

Felicia Brown

Arifa Kabir

Shemaliah Gouldbourne

Elsye Raphael

Ten Three

Tim Smith

CHEAT

Comppo

Julian Lopez Coppola

Luciano Taccone

Dance

Hip Hop

Dancehall

Toddla T, Jeremiah Asiamah, Sweetie Irie ft Steflon Don & S1mba 'Shaker' by Gwil Doe

Toddla-T,-Jeremiah-Asiamah,-Sweetie-Irie,-Steflon-Don-&-S1mba-'Shaker'-by-Gwil-Doe

KC Locke pays homage to iconic hip hop videos, in this&nbsp;infectious promo for Pa Salieu and slowthai.&nbsp;In the larger-than-life concept for Glidin', Locke drops the artists in a series of conceptual setups - from padded cells to rage rooms - and lets them unleash a cascade of pent-up energy.&nbsp;Playing off of each other's electrifying performances, the video is a rollercoaster of frantic camera movement, vibrant colours and mesmerising art direction, and doesn't stop to breathe once in the entire runtime.&nbsp;Exhilarating and perfectly matched to the track, Locke and team knock it out of the park once again.&nbsp;

Lewis Nicolson

Ella Taylor Palfrey

Jean Paul Lebon

Pieter Snyman

Heather Crompton

Holly McDonald

Hannah Sorcha

The Mill

Nathan Tettey

Nav Nagla

Pa Salieu & slowthai 'Glidin'' by KC Locke

Pa-Salieu-&-Slow-Thai-'Glidin'-by-Kc-Locke

Edie Lawrence presents Sad Night Dynamite's headline set a summer festival... in plasticine.The video for Smoke Hole begins with Archie and Josh - aka SND - driving along country roads in their stretch limo to Shimewaza - a festival in their honour, populated by masses of devoted, unquestioning followers. And Lawrence has done a remarkable job in creating the festival vibe that you badly missed last summer - the hippies, the merch, the fairground attractions... and as night falls, a banging set by the SND boys to a crowd of thousands.This oddball dark comedy is a parallel reflection of the current state of the world - all achieved with plasticine animation, cardboard sets and greenscreen footage. Lawrence joins that small group of claymation animators who have made a memorable impact in music videos down the decades. She's a&nbsp;talent to watch for 2021.[imgtoken data:1]

Edie Lawrence

Ella Girardot

Academy Films

Henry Howard

Mouthpiece

Alternative

Sad Night Dynamite 'Smoke Hole' by Edie Lawrence

Sad-Night-Dynamite-'Smoke-Hole-'-by-Edie-Lawrence

KC Locke directs an energetic performance video for Pa Salieu, in the first instalment of&nbsp;Apple Music's The Agenda Live.Pondering upon the question of personal agenda and life goals, Salieu narrates his answer as the visuals dive into a frenetic haze of back-projection and lo-fi textures, giving a dynamic energy to the intro.&nbsp;A live performance follows, shot all in one take, as Salieu traverses the industrial landscape, weaving in and out of bold coloured lights.&nbsp;

James Cross

Simon Fisher

Pa Salieu 'T.T.M (The Agenda Live)' by KC Locke

Warner Music

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