Hair

Todor Soviv

Frequent Rina Sawayama collaborator - and recent guest on The Promonews Podcast - Ali Kurr directs a grunge-inspired promo for Hurricanes.&nbsp;Exuding early Noughties pop-rock nostalgia, the video is a riotous, windswept tour de force,&nbsp;with Rina at the eye of the storm - an&nbsp;impressive&nbsp;climax to a hugely absorbing, refined trilogy of videos, which as with its predecessors This Hell and Hold The Girl features splendid cinematography by DoP Diego Rosenblatt.&nbsp;Kurr discussed her fruitful collaboration with Rina Sawayama on <a href="http://open.spotify.com/episode/7fPId2zp9XYEb6jsYg8ZyF" target="_blank">the latest episode of The Promonews Podcast</a>. And Hurricanes will leave viewers breathless and excited for the next step in both the artist and director's respective journeys.&nbsp;&nbsp;[imgtoken data:1]&nbsp;"For this video, Rina wanted a band performance moment with a trickle of a narrative running through it," Ali Kurr explains. "Leaning on an Alanis Morrisette, grunge aesthetic, we open on an exhausted Ri who assembles with her bandmates in a vaulted barn as a wicked storm descends."Although this video has a different feel to it than our previous films for Rina’s latest album, I wanted to make sure Hurricanes&nbsp;sat in the same world. So we made sure to shoot on the same lenses and even used the same location as Hold The Girl."

United Kingdom

Lyubika Georgieva

Joshus Gochez

Angie Broomfield

Chris Aliano

Jordan Kelsey

Ali Kurr

Mayling Wong

Lyubo Yonchev (four Elements)

Partizan Darkroom

Tom Connick

Manol Mitrev

Diego Rosenblatt

Mayling Wong - Partizan

Rosen Savkov (four Elements)

Ayo Alli

Samuil Djoganov (four Elements)

Diko Buchukov

Nikolay Kerezov

Mario Popov

Dimitar Donchev

Antoni Stoev

Mona Leanne

Jack Williams

Assembly Rooms

Myles Bevan

Timebased Arts

Dirty Hit

Rina Sawayama 'Hurricanes' by Ali Kurr

Rina-Sawayama-'Hurricanes-'-by-Ali-Kurr

Ellie Goulding is trapped in a simulated dreamworld, in Sophia Ray's spectacular promo for Easy Lover, featuring Big Sean.&nbsp;The eccentric promo was shot in Sofia, Bulgaria, and explores a world whose characters aren't quite what they seem. In fact,&nbsp;they are Sims-like videogame characters that have found themselves in un-virtual reality...[imgtoken data:1]"It was inspiring to get the initial brief from Nathan Klein -&nbsp;Ellie's Creative Director - for this video, as he really mapped out the creative mood he wanted to take this new era for Ellie in, and gave me a lot of visual references to latch on to," says Ray."The concept of the video is based around these mysterious sim-like creatures, called Skins. These Skins are being controllable game-like characters - that live out bizarre 'realistic' lives in what appears to be a 'real' world. How and what is controlling them, however, remains unclear."The more the audience watch, the more we see the world and these Skins start to glitch and malfunction, giving the impression of a synthetic wider world where nothing is quite as it seems."The expansive world is created through stylish set design, otherworldly locations and a sense of enigmatic mystery, which perfectly encapsulates the artificial world Goulding inhabits.&nbsp;[imgtoken data:2]"Ellie wanted to play a few of the Skin characters in this world, where she could have a bit of fun with her styling and characterisation," continues Ray. "It was so cool to work with her and see these playful sides of her come out as she got into character."It was such a fun three-day shoot, as we travelled all over Sofia, Bulgaria shooting in crazy locations and finishing on a more chilled studio-build day, where we shot our game cube 'dollhouse' set up. Massive thanks to the production team, and Partizan, Mayling and Ayo for making the process so seamless and fun, Katie Dolan who trusted us implicitly and supported us along the way, and also the amazing Four Elements service team in Bulgaria."

Valeria Obretenova

Joana Nwamerue

Jade Denne

Valentin Georgovski

Grozdan Mihalov

Nathan Klein

Sophia Ray

Lyubo Yonchev

Mouthpiece

Katie Dolan

Peter Kostov

Nikita Popkov

Rosen Savkov

Rosen Ignatov - (bulgaria)

Krasimir Hazarbassanov

Hristo Genkov

Eduard Moskalenko

Genadi Kirov

Simeon Kirov

Remi Black

Amidat Giwa

Milen Ivanov

Lyudmil Ivanov

Alina Manova

Francesca Brazzo

Velislava Velkova

Sam Allen

Richard Fearon

Black Kite Studios

Anuar Bazargeldi

Post Tribe

Nadya Konakchieva

Chan Chung

Kasin Wang

Polydor

Four Elements, Bulgaria

Ellie Goulding ft Big Sean 'Easy Lover' by Sophia Ray

Ellie-Goulding-Ft-Big-Sean--'Easy-Lover-'-by-Sophia-Ray

Ali Kurr reunites with Rina Sawayama to create a country, queer, celebratory, sizzling hoedown&nbsp;for This Hell.Marking the launch of Rina's new album Hold The Girl, Kurr's&nbsp;video for This Hell marries punchy line-dancing, exquisite styling and mesmerising cinematography, to create an immediately iconic visual that celebrates the 'eternal damnation' of the LGBTQIA+ community.[imgtoken data:1]&nbsp;Shot in Bulgaria - with production by Four Elements - the concept focuses on Rina marrying her two lovers, whilst pesky protestors try their best to break up the celebration.None of this phases the group, as they party the night away under neon lights, setting the wedding cake on fire, drinking shots and performing one of the most unique first dance numbers ever put on-screen. It all makes Hell look&nbsp;like the place to be.

Todor Soviv

Hair

Videos featuring Todor Soviv

2022 (3)

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