Spark

Sonny Horwell

Bjorn Franklin and Johnny Marchetta direct a stirring promo for Henry Jamison's Make It Out, featuring Maisie Peters.&nbsp;In the midst of a volatile riot, two opposing sides find a moment of calm, which allows them to connect on a human level.&nbsp;As ever with the directing duo's work, this is&nbsp;beautifully shot, while the concept is universally relatable and thought-provoking - especially in a society as strained as the one we live in right now."Why can’t we just hug it out instead of fighting? We loved the idea of taking a high octane hostile environment and slowing it right down finding a beautiful moment where it’s not meant to be," explain the directors.&nbsp;"Maybe they might just make it out, maybe not but there is certainly hope in there somewhere."&nbsp;

United Kingdom

CBA Casting

Franklin and Marchetta

Gina Burns

OB Management

Bee Happy Media

Lowkey Films

Spencer Kelley

Bjorn Franklin

Johnny Marchetta

Tom Thain

Mac Praed

Chloé Pack

Jack Parr

Savannah Forbes

Ultra Music Official

Henry Jamison ft Maisie Peters 'Make It Out' by Franklin and Marchetta

Henry-Jamison-'Make-It-Out-(feat.-Maisie-Peters)'-by-Franklin-And-Marchetta

Luis Hindman directs promo full of yearning for Joesef - set on two different crowded dancefloors.Following previous collaboration for <a href="https://www.promonews.tv/videos/2022/02/23/joesef-its-been-little-heavy-lately-luis-hindman/75129">It's Been A Little Heavy Lately</a>, the video for&nbsp;East End Coast sees Joesef drifting through&nbsp;an atmospheric&nbsp;club packed with a mixed crowd of revellers and kissing couples. He is seemingly the only one alone among this hipster crowd, reflective and lipsyncing to the melodic song.The fact that he is pining from a lost love from his hometown of Glasgow is brought home by the introduction of another, slightly less crowded dancefloor, of a gay club - this one distinguished from the other also by the blueish tinge in the grade and a different aspect ratio - with Joesef himself in a smooch with a boy.[imgtoken data:1]It's an evocative&nbsp;display of love and loss, told through an atmospheric and hyperreal aesthetic, beautifully shot by Sam Meyer. Joesef also gives an excellent downbeat performance amid the fevered atmosphere&nbsp;of the London club, and Luis Hindman handles this tricky juxtaposition of the two settings, to bring out the emotion of the song, really well.&nbsp;Joesef told Attitude Magazine that the video was very important to him. "If I'd seen a wee guy from the east of Glasgow necking a lad in a music video back in the day I'd have felt a bit less alone."

Amy Holden-Brown

Luis Hindman

Aidan Robert Brooks

Three Shades Creative

Cheyenne Miller

Sam Meyer

Danny Rumbelow

Tommy McMahon

Joshua Dadson

Antonius Cramer

Sean Patel-Gould

Shamirah Sairally

Tom Mangham

Black Kite Studios

Giles Surridge

Awal

Indie pop

Joesef 'East End Coast' by Luis Hindman

Joesef-'East-End-Coast'-by-Luis-Hindman

A young lad tries to win his ex-girlfriend back in Elliot Simpson's&nbsp;Groundhog Day-inspired promo for Shane Codd.&nbsp;The video for Always On My Mind follows the protagonist - played by&nbsp;Ben Harvey - as he keeps reliving the same Friday again and again, making the same mistakes until he decides to use the strange circumstances as a way of getting ahead of the game.&nbsp;Director Elliot Simpson&nbsp;thrives on surreal parallel timeline stories - as evidenced in the chart-topping video for <a href="https://www.promonews.tv/videos/2020/07/28/joel-corry-ft-mnek-head-heart-elliot-simpson/65825">Joel Corry x MNEK's Head &amp; Heart</a> last year - and he brings the same sense of magic and wonder to this video&nbsp;concept.&nbsp;

Ireland

Elliot Simpson

Katie Cooper

Park Village

Nailah Clair Blissett

Freddie Wright

Rhys Warren

Oliver Munks

Patrycja Cyan

Lottie Toon

Maya James

Rebbeca Hampson

Alex Gregory

The Mill

Ben Harvey

Dance

Electronic

Shane Codd 'Always On My Mind' by Elliot Simpson

Shane-Codd-'Always-On-My-Mind'-by-Elliot-Simpson

A classic band road trip descends into a night of kidnapping and burglary, in The Rest's adrenaline-fuelled promo for Beabadoobee.&nbsp;Maintaining the same late 90's/early 00's aesthetic as her&nbsp;videography to date, the video for Cologne&nbsp;has a dark, dreamlike aesthetic, and is cast&nbsp;with a group of the artist's real-life friends.DoP&nbsp;Sam Meyer complements the gritty action film aesthetic with high contrast lighting and plenty of shadows, and a colour palette that leans towards cool blues and grimy greens, staying true to the genre.[imgtoken data:1]&nbsp;

The Rest

Ersan Beskardes

Pulse Films

Nnena Nwakodo

Kevin Cheung

Elle Lotherington

Louis Vella

Lucy Mcney

Tony Shults

Jakob Gierse

Patricia Villirillo

Jonny Thorpe

Spirit View

Jamie B. Chambers

Suzie Walsh

Jon Moore

Rose Lucas

Indie

Beabadoobee 'Cologne' by The Rest

Beabadoobee-'Cologne'-by-The-Rest

Raja Virdi directs his latest video for regular collaborator Holly Humberstone - another example of the artist delivering a charismatic performance in a scenario&nbsp;of unfolding dramatic tension.&nbsp;In fact, for The Walls Are Way Too Thin, Raja and Holly are channelling&nbsp;Die Hard, no less. We find Holly frantically crawling through a vent, having seemingly set the place on fire.Yippee-aye-oh...[imgtoken data:1]

Raja Virdi

Frankie Willcock

PHASE

Scarlett Anderson

Chris Malin

Ashton Born

Anthony Neale

Emma Regan

Connor Coolbear

Electric Theatre Collective

Oliver Whitworth

Tk-fx

Mouthpiece

Semera Khan

Polydor / Interscope / Dark Room

Holly Humberstone 'The Walls Are Way Too Thin' by Raja Virdi

Holly Humberstone - The Walls Are Way Too Thin (Official Video)

Dir. Lx directs the latest edition of Apple Music's The Agenda series, for Central Cee's Ruby.&nbsp;With Ruby sampling Foreigner's iconic Cold As Ice, we are presented with abstract snapshots of tales from Central Cee's tough neighbourhood in West London, including a young girl's story, as she is shown caught up in a cycle of abuse and neglect.&nbsp;With the rapper's prodigious storytelling skills exploring the&nbsp;pressures faced by underprivileged youth in Ruby, Dir Lx lends his cinematic, trademark style to the concept, layered with glitchy overlays and a frenetic edit style.[imgtoken data:1]&nbsp;

Dir. Lx

Gil Kolirin

Greatcoat Films

Kareem Adeshina

Jen Woodhouse

Luke Goodrich

Asia Rose Kilgallon

Anthony Hensman

Janice Mahenge

Simmi Virdee

Sam Hardy

Caroline Morin

Wash

Denova Media

Kya Brame

Las Bandas Be Brave

Hip Hop

Central Cee 'Ruby' by Dir. Lx

Central-Cee-'Ruby'-by-Dir.-Lx

Meji Alabi's latest video for Burna Boy - from the Nigerian artist's acclaimed fourth album African Giant -&nbsp;captures a vintage aesthetic with an array of vivid texture to accompany the lively Afro-fusion rhythm.The video, which also features models Aweng Chuol, Camille Munn, NyaLuak Leth, and Chanel Taylor, is Alabi's first production since signing with Black Dog Films in the UK and US.The hugely prolific London-based director has directed&nbsp;music videos&nbsp;for the likes of Skepta, A$AP Ferg, Goldlink, Burna Boy, Yungen, Kojo Funds, Raye, Tory Lanez, Popcaan, and Swizz Beats, and for African artists such as Tiwa Savage, Nasty C, Aṣa, Wizkid, and Davido.Working in a range of visual mediums including music video, photography, advertising campaigns, magazine editorials, and artist branding, Alabi (below) has blazed a trail in the past few years in bridging the gap between African and Western markets.[imgtoken data:1]&nbsp;

Nigeria

Meji Alabi

Andrei Croitor

Jimi Adesanya

Theo Somers

Danny Ormerod

Joel Honeywell

PC Williams

Leannah Carer

Xiaoxuan Zhu

Black Dog Films

JM Films

Afro-Beat

Burna Boy 'Pull Up' by Meji Alabi - now signed to Black Dog Films

Burna-Boy--'Pull-Up'-by-Meji-Alabi

Silent Tapes explore the complexities of teenage parenthood - the chaos, the craziness, the anger, and also the love - in their engrossing video for Everyone You Know.Much as the song&nbsp;reveals its intent as it goes along, things are not quite as they may seem at the beginning of the video for She Don't Dance. But at its core are some terrific performances, particularly by the girl playing the young mother, who juggles from clinging on to her precious youth with the responsibilities of her toddler daughter - a bright as a button presence in the video herself.&nbsp;Their mates may be hard-smoking ruffians (and why always so much smoking?) but this&nbsp;family unit is by no means as dysfunctional as you might think.

Silent Tapes

London Alley

Sam Holmes

Kim Jarrett

Jack Green

Larry Gallagher

Eleni Bantra

We Fix It In Post

Elizabeth Doonan

Sony Music

Everyone You Know 'She Don't Dance' by Silent Tapes

Eyk-'She-Don't-Dance'-by-Silent-Tapes

Remedee and Not3s are rude, crude and quite funny too, in Dir Lx's new video, set on a London rooftop and other locations, featuring VFX work by Denova Media.

Joseph Daly

Paolo De Batista

Max Smith

Phoebe Darling

Quinton Faulkner

Simmi

Grime

Remedee X Not3s & Young Adz 'LOML' by Dir Lx

Remedee-X-Not3s-&-Young-Adz-'Loml'-by-Dir-Lx

Fredo has his Big Man Ting going on in this aspirational video by KLVDR.&nbsp;

KLVDR

Gwilym Lewis-Brooke

Odelay Films

Miri De Villers

George Nelson

George Phull

Malika Sheikh

Navaab Tania

Olivia Cochrane

The Quarry

Joseph Bicknell

CHEAT

Marisa Garner Associates

Jamie Cox

Samuel Marr

Fredo 'Big Man Ting' by KLVDR

Fredo-'Big-Man-Ting'-by-Klvdr

Mr. Eazi joins up with Giggs on a tube train carriage turned into a garden of Earthly delights, in Mejo Alabi&#39;s video for the piledriving London Town.&nbsp;&nbsp;&nbsp;

Tony Longe

Conor Duffy

Afzal Robbiani

Olan Collardy

Mike Hannides

Jeremy Lawton

Molly Blunt

Sereeta Venkanah

Reem Sadiq

Hana Homsi

Mark Meadows

Smoke &amp; Mirrors

Asad Naveed

Banku Music

Columbia Records

Afro-Pop

Mr Eazi ft. Giggs 'London Town' by Meji Alabi

Mr-Eazi-'London-Town-(ft.-Giggs)'-by-Meji-Alabi

Holly Blakey explores the shifting balance of relationships and the misplacement of power in her video for rising artist Moss Kena.The director and choreographer blends an abstract psychological drama into a dance performance, with her lead performer (Breanna Box) palpably in the aftermath of a traumatic end-of-relationship event, and looking to find herself again.&quot;Ambiguity, and the idea that we never find where power truly lies, is at the heart of this new video,&quot; says Holly Blakey. &quot;Power moves on and on &ndash; nobody knows where it stops or where it began.&rdquo;The track Square One marks the beginning of mysterious artist Kena&rsquo;s more public career having come up through the Soundcloud underground. The song that is visualised by this strong performance as Kena explains: &quot;It is really about trying to learn from your mistakes. This track marks the start of my next chapter.&quot;

Sonny Horwell

Spark

Videos featuring Sonny Horwell

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