Creative Director

Saorla Houston

Tajana Tokyo directs a slick, feelgood promo for BRIT-winning girl group FLO's team-up with the legendary&nbsp;Missy Elliott.&nbsp;Taking inspiration from Missy Elliott's 2002 hit Work It, the main refrain&nbsp;of Fly Girl has&nbsp;manifested one of the best collabs in recent memory, in this fusion of old school and modern R&amp;B.&nbsp;And Tajana Tokyo's&nbsp;accompanying video has a vibrant, celebratory concept.It takes place at a packed bar, where the trio perform, dance and get down with the party vibes, joined by a whole host of energetic characters.&nbsp;Representing the nostalgia of the Noughties with a future-facing, contemporary vibe, it's an immediately engaging visual with a brilliant cameo from the icon herself, which will have fans of both artists on the edge of their seats.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

United Kingdom

Katie South

Chloe Rosolek

Tajana Tokyo

Scarlett Anderson

Somesuch

Holly Williams

Shaun Waldie

Nathalie Pitters

Saskia Whinney

Maëva Demurger

Zorica ŠaliĆ

Philips Nortey

Matt Alsop

Catherina Scarpellini

Rebecca Richards

Island

Andre Reid-McKinley

FLO ft Missy Elliott 'Fly Girl' by Tajana Tokyo

Flo-Ft-Missy-Elliott-'Fly-Girl'-by-Tajana-Tokyo

Saorla Houston helms a terrific vehicle for FLO, who fly off to Greece for a holiday,&nbsp;going 'all in' for Summertime.This video for a new girl group with the classic R&amp;B sound,&nbsp;has the girls shooting from mini-cams in addition to the key camera, radiating energy and happy vibes. It's well executed, and really feels that FLO had a fun time making it.[imgtoken data:1]"We shot this video over two days in Greece in mid-July," explains Houston.&nbsp;"The video was built from the girls' personal perspectives of their holiday; each of them - Stella, Renée and Jorja -&nbsp;had their own cameras to shoot on. It was a chance for them to take control of the camera and be their own directors."Their personal videos were the base of the edit, which was accompanied by hi-res footage shot on Alexa Mini which showcased their interactions with each other&nbsp;and their performances in six different locations around Athens - a hotel, bar, beach front restaurant, villa with a pool, car and a boat."My aim with this video was to showcase their friendships, energy and individual personalities, while giving the audience insider access to the world of FLO."

Kirsty Stewart

Rosie Cartright

Evelina Evangelia Stoltidou

Studio Island

Joe Harvey

Daniel Usman

Megan Lee

Island Records

FLO 'Summertime' by Saorla Houston

Flo-'Summertime'-by-Saorla-Houston

Saorla Houston directs a poignant performance promo for Camden Cox.&nbsp;The video for Over opens with dark, contemplative&nbsp;cinematography, as the camera follows a pensive Camden on a journey through her house. She is searching&nbsp;for space to be alone, but she keeps coming into contact with her boyfriend.When she eventually finds a space to herself, we enter a lighter fantasy world with ethereal lighting and more elaborate art direction and styling. Camden's performance changes in these scenes -&nbsp;she is able to express herself freely, revealed through a high-energy performance direct to camera.Transcending the darkness of her present situation to a brighter, optimistic future, we see the artist transition in real time, taking the first step on a journey to realign her life. It's a beautiful message reflected in a fresh, unique way.&nbsp;"This song is about Camden's relationship breaking down in lockdown with someone she was living with at the time," says Houston. "For the video I wanted to capture the darkness and feeling of claustrophobia in still sharing physical space with someone you shouldn't be with."

Jordi Estapé

Homevideo

Jamie Tarr

Sue King

Beatriz Sastre

Robert Stanton

Ross Dixon

Richard Scott

Yasmina Kurunis

Adele Cany

Shukeel Murtaza

Wendy Turner

Scarlett Bovingdon

White House Post

Myles Bevan

Time Based Arts

Daniel Millar

Sony Music

Camden Cox 'Over' by Saorla Houston

Camden-Cox-'Over'-by-Saorla-Houston

Delilah Montagu&nbsp;invades the homes of four real-life couples, in Saorla Houston's promo for Coming For Ya.&nbsp;We see the artist dance&nbsp;around the couple's&nbsp;private spaces, taking&nbsp;in their personal surroundings and their belongings, as the visual flickers between narrative B-roll and Houston's high energy performance.&nbsp;The voyeuristic tone is prevalent throughout,&nbsp;starting&nbsp;off naturalistic and gradually becoming&nbsp;more passionate, in both the artist and cast performance.&nbsp;It's a great concept hooked by a real earworm of a track.&nbsp;

Lauren Ford

Sam E H Hooper

Harry Buck

Charlotte Roberts

Maya Man

Anna Wistreich

John Lowe

Elena Argiros

Delilah Montagu 'Coming For Ya' by Saorla Houston

Delilah-Montague-'Coming-For-Ya'-by-Saorla-Houston

Sophia Ray gets together with near namesake&nbsp;Raye to conjure up a good old-fashioined song and dance extravaganza for Call On Me -&nbsp;inspired by years of watching old-school Hollywood musical numbers.&nbsp;The all-singing, all-dancing promo is filled with an abundance of glitz and glam, whilst the whole piece has an exaggerated cartoon-like feel to it.Whimsical and nostalgic in its aesthetic, the seamless transitions and clever camera techniques feel playful and clever, and encapsulate the artist's charisma&nbsp;and vibrant performance style.[imgtoken data:1]&nbsp;

Sophia Ray

Charlie Scannell

Partizan

Mayling Wong

Oli Falcon

Tom Wynbourne

Thomas English

Chris Steel

Alison Martin

Alex Gibbon

Lyndon Ogbourne

Shaquille Ross-Williams

Alex Price

Bea Sweet

Sam Allen

Homespun

Jonny Thorpe

Glassworks

Athene Aristocleou

B.art

Mouthpiece

Semera Kahn

Polydor

Paleta

Cinelab Film and Digital

Raye 'Call On Me' by Sophia Ray & Raye

Raye-'Call-On-Me'-by-Sophia-Ray

James Slater directs a dreamy promo for Baby Queen's new track Dover Beach.&nbsp;Fittingly shot across picturesque seaside landscapes - in Dover, of course -&nbsp;the video takes viewers on trip through Bella Latham's psyche, where she is desperately trying to escape that certain someone, to no avail.&nbsp;"It's about being infatuated with somebody and seeing them everywhere you look," comments Baby Queen.&nbsp;Packed full of soft pastel colours and striking locations, the concept takes on a cinematic, romantic aesthetic with top-notch performances and memorable vignettes. It's certainly&nbsp;a departure from the spikier&nbsp;tone of BQ's previous videos.[imgtoken data:1]

James Slater

Lou Gallagher

My Accomplice

Ben Szoradi

Luke C Harper

Bradley Stearn

Aston Born

In Her Glory

Amy Stephenson

Reiss Alexander Harris

Francesca Brazzo

Matthew Prickett

Richard Fearon

Black Kite Studios

Richard Grewe

Semera Khan

Vini Curtis

Nicole Bell

Alexa Haywood at Free Agent UK

Baby Queen 'Dover Beach' by James Slater

Baby Queen - Dover Beach

Samuel Douek directs a slick choreography-based promo for Gracie.&nbsp;Captured in one mesmerising take, the fluidity of the camera is matched in the free-spirited dance sequences, morphing from one set piece to another with style and flair.&nbsp;Gracey gives a knockout performance, stealing the show at every moment as she delivers a side of her visuals and sound that we haven't seen - nor heard - before.&nbsp;

Samuel Douek

Ben Pengilly

BELIEVE MEDIA

CAMP 

Giselle Garcia Castro

Franklin Dow

Jazz Bhalla

Fin Sully

James Bradley

Denova Media

Polydor Records

Sebastian Jolly

Michael Mroczek

Juan Minotta

Chelsea Bernard

Abbie May

Cora Delaney

Mikey Pearce

Simon Donnellon

Gracey '99%' by Samuel Douek

Gracey-'99%'-by-Samuel-Douek

David East directs a hallucinatory vision for Baby Queen's deadpan&nbsp;appraisal of the effectiveness of anti-depressants in Medicine.&nbsp;Enclosed in a sterile white room, the video opens with&nbsp;flickering performance setups, before ramping up the energy with abstract art direction and frenetic cinematography.&nbsp;Like a drug trip gone awry, we cut in and out of surreal vignettes, moving through different setups at a wild pace.&nbsp;Expect oversized piñatas, bleeding walls and creepy ghosts, as Bella aka Baby Queen explains how her medication has drained life of all real meaning.&nbsp;

Saorla Houston

Creative Director

Videos featuring Saorla Houston

2023 (1)

2022 (2)

2021 (3)

2020 (2)

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